We are offering a detailed insight into consumer response and changes in consumer behaviour in the post-epidemic period.

Latest news from our local offices

Gripa je pred vratima, a više od dvije trećine Hrvata ne misli se cijepiti

Objavljeno: 23. 9. 2020
U danima dok se Hrvatska još uvijek bori sa pandemijom COVID-19, jesen otvara vrata još jednom virusu, virusu gripe. U ovom trenutku preventivno cijepljenje planira obaviti tek 26% hrvatskih građana čim cjepivo postane pristupno…Više

Hrvati sve više zabrinuti zbog ponovnog širenja korona virusa

Objavljeno: 16. 7. 2020
Istraživanje o javnom mnijenju Hrvata o situaciji vezanoj uz koronavirus, pokazuje da povećanje broja novozaraženih koje je krenulo sredinom lipnja sve više zabrinjava građane. Njih ¾ je zabrinuto zbog nastavka širenja koronavirusa, a čak 85% njih smatra da situacija ide na lošije, što je najviše od početka korona krize….Više

Presentation of the results from the April survey and insight into four markets: Slovenia, Croatia, Bosnia and Herzegovina and Serbia is available here.


FMCG and Retail

Changes in shopping habits occurred during the new reality. How strongly does the new reality affect our purchasing habits – where do we shop, how often, do we buy in bulk or day-by-day…


What do we stockpile? To what extent are everyday purchases moving online, to what extent is self-sufficiency increasing? Are we buying “smarter” and more organized? Today, in these changed circumstances and new reality, we are talking less about being category-focused and more about making stocks and being shopping-focused (what do I really need to survive this period).

Brands that were until recently main actors in our shopping carts, may have become side characters, in this new reality, some of them hardly even seem relevant. What brands should not be missing in a shopping basket? Is home-baked bread more common on the table? Are we already on a diet or do we eat even more than before to comfort ourselves? Contact us for more information.

Financial Sector

The new reality will not spare anyone in the finance business, which has been under constant pressure from the global market and digitization in recent years.

Users and their behaviour are changing across the financial services industry and in some segments this is already visible, while  in others less or not yet. Which areas, products, what are new opportunities – these are the issues we should be focusing on now.
Contact us for more information.


Without a doubt, right now consumers are wondering what will happen this year, will they be able to go on vacations and where? Tourism is most affected industry and it is going to be under direct restrictions influence.

This will last for quite some time if not the longest among all industries. Not only that, the restrictions will undoubtedly have extensive impact on future development or even transformation of the industry.
What kind of optimization of consumer travel habits can we expect in the short-term? How can tourist service providers adapt and what are the long-term trend directions in consumer preferences in the context of current and possible repetition of epidemics?
Contact us for more information.

Telco, ICT

Maybe it seems like nothing is going on or that business is better than before, but what is going on in the background? We are at home during the lockdown, and some products are used more intensively, while others are not.

This is a new background. In the long run, consumers will want to optimize. Some of the ways in which services and products are used may become more relevant with relevant emotional values. You should be focused on what will the global tech companies do in these areas. As in the financial field, there are dangers and new opportunities. You should be focused on detecting and understanding them, as well as acting on our findings. Contact us for more information.

Media and Advertising

When the majority of the population is confined to their homes and their close surroundings, the media usage and the use of devices, as well as the attitude towards advertisements, has changed substantially.


Even when some of the lockdown measures are loosened, these habits will remain, perhaps to a lesser extent, but still quite different from the pre-epidemic period, due to restrictions on public events and outdoor gatherings. Valicon can help you adjust your communication strategy and find the best ways to reach your customers.
Contact us for more information.

Our approaches are adapted to the current situation

Online Focus Groups

In times where traditional F2F qualitative research is performed to a limited extent, where market situations, consumer behaviour and public opinion are dramatically changing on a weekly basis, it is crucial to gain true insights from your target audience. The world is going digital and Valicon has already prepared a qualitative research solution, which is happening in a contactless online environment. More than 10 Online Focus Groups have already been performed in the Balkan region, where people in isolation were given voices.

Here are 3 main advantages of this new approach in qualitative research:

1. Everything that was done in a traditional F2F setting can be done online.
2. Geo diversity is possible and people from different villages, cities, regions or countries can be present in one group without travel.
3. The process is easier, faster and client friendly, since it is very easy to observe and listen to the discussion.

Contact us for more information.




Online Panels

In comparison to other methodologies, web panels were completely remotely operational long ago, therefore there were only slight adjustments needed for establishing full operability in these uncertain and difficult times. We are maintaining a high level of performance and panel participation across all our countries. So far, none of our panel members reported any negative events regarding ongoing research projects and actually we are registering slight increase in response rates of the panels.

We are running regular opinion polls, measuring overall public opinion indicators from the first occurrence of COVID-19 in our countries
. A part of the research is published in order to better inform the public, while the second part is designed for subscribers and covers different areas of consumption and consumer behaviour.

We will be happy to answer any additional questions you might have and provide you with the quotations.
Contact us for more information 

Telephone Surveys

Even in these changed circumstances all types of surveys with no personal contact with the respondent, such as telephone surveys, are being conducted as usual.
In doing so, we are following all precaution measures, that is why the working process has adapted to this new situation and is carried out in a safe environment remotely. The same performance quality standards as in normal conditions are guaranteed. Based on the experience of these past weeks, we are pleased to note there has been no significant change in how the respondents react to being called for research purposes.

Moreover, at a time when a large portion of the country’s population is at home more often, it is even easier to reach certain population groups.

Therefore, there are no obstacles to monitoring people’s opinions and behaviour during this period. We have already accepted this new situation as a new reality and adjusted to it

We look forward to receiving your inquiry.
Contact us for more information.


Part of the research is publicly available.

Latest Press Releases in local languages

Srbija-Briga za ekonomske posledice korona virusa najniža u regionu

Objavljeno: 8. 6. 2020
Zabrinutost građana Srbije za širenje epidemije korona virusa, iako smanjena za čak 20 procentnih poena u odnosu na kraj marta, ostaje najviša u regionu i iznosi 70%, u poređenju sa 47% u Sloveniji, 58% u Bosni i Hercegovini i 62% Hrvatskoj. Suprotno tome, zabrinutost za ekonomske posledice, uprkos rastu jedino u Srbiji manja je od polovine i iznosi 40%, dok ekonomske posledice epidemije brine 69% građana Slovenije, 61% građana BiH i 59% građana Hrvatske…Više

Istraživanje pokazuje da većina Hrvata očekuje da će doći do drugog vala epidemije koronavirusa u Hrvatskoj

Objavljeno: 4. 6. 2020
Većina restriktivnih mjera u Hrvatskoj je ukinuta ili ublažena i čini se da se život u Hrvatskoj vraća u normalu, ipak znanstvenici i liječnici upozoravaju da je izgledno da će doći do drugog vala i da moramo biti spremni na to da se restriktivne mjere ponovno uved….Više

Građani Srbije sve više zabrinuti za ekonomske posledice širenja epidemije korona virusa

Objavljeno: 28. 4. 2020
Najnoviji rezultati pokazuju da se zabrinutost za širenje korona virusa među građanima Srbije smanjila za 10 procentnih poena i trenutno iznosi 81%. Briga za lično zdravlje i bližnje beleže neznatan pad, ali interesantan je rast od 12 procentnih poena u pogledu zabrinutosti za ekonomiju i sada iznosi 42%..Više

Iako podržavaju ublažavanje mjera, više od pola građana strahuje da će broj zaraženih biti veći nego posljednjih dana

Objavljeno: 30. 4. 2020
Vlada RH najavila je prije tjedan dana popuštanje restriktivnih mjera u 3 faze, prva od kojih je već krenula i za koju velika većina građana pokazuje podršku. Tako 78% građana podržava prvu fazu ublažavanja mjera i sve što ona uključuje….Više

Sve više raste zabrinutost građana za ekonomske posljedice pandemije korona virusa

Objavljeno: 24. 4. 2020
Pored jasno smanjene generalne zabrinutosti za širenje korona virusa u BiH sve više građana počinje razmišljati o ekonomskim posljedicama koje će uslijediti, pokazuju mjerenja trećeg vala sprovedena sredinom aprila. Restriktivne mjere nailaze na sve manju podršku, gdje raste procenat onih koji smatraju da su restriktivne mjere prestroge…Više

Latest Press Releases in English

Recent government actions have met a significantly more negative response a good third of employees are currently inactive from their job.

Published: 8. 4. 2020
A fifth of respondents believe that the latest measures taken by the Government of the Republic of Slovenia to prevent the virus from spreading are too strict…More

Opinion poll: the concern remains but the share of population that believes things are going to get better is increasing

Published: 27. 3. 2020
The key finding of this measurement is that residents are clearly transitioning to Phase 2 – adopting and adjusting to new conditions and more realistic expectations, which is reflected in the growing concern for the economic consequences of the epidemic….More

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