What do we stockpile? To what extent are everyday purchases moving online, to what extent is self-sufficiency increasing? Are we buying “smarter” and more organized? Today, in these changed circumstances and new reality, we are talking less about being category-focused and more about making stocks and being shopping-focused (what do I really need to survive this period).
Brands that were until recently main actors in our shopping carts, may have become side characters, in this new reality, some of them hardly even seem relevant. What brands should not be missing in a shopping basket? Is home-baked bread more common on the table? Are we already on a diet or do we eat even more than before to comfort ourselves? Contact us for more information.