Valicon Way

Where everything begins from the consumer and everything is centred around the company

Valicon is marketing consulting company with many years of experience in the field of market research. We translate regional strategies to local markets and believe in long-term partnerships with our clients. We do not just sell research or collect data. Our methodologies and in-house developed technical solutions differentiate us and our commitment will add value to your business. We combine different approaches and experiences from Marketing Research, Analytics, Automation, and Data Collection in order to deliver high quality and actionable results.

We rely on verified structure, where all our solutions follow activities cycle around your brand, product or company.

Verified structure:



Insight (Market, category & Customer)

Superior understanding of the market brings competitive advantage in any industry.
We start with market insights through available data and information sources, in-depth consumer behaviour decoding and determine competitor positions.
Each insight creates unique overview, which is most often customised and not directly applicable to different markets, industries, categories, consumer groups.

Business model

We use Business Model Canvas as a strategic management template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs.

Strategic segmentation

We need to know which segments of target consumers are relevant and which we will exclude. The potential value and competitor intensity must be estimated. We divide a broad target market into subsets of consumers, businesses, or countries and then design and implement strategies to effectively target them. Understanding segments and their value is predisposition for any portfolio/product/service placement or development.

Concept development & positioning

By understanding segments and their value, the brand/product/service concept can be developed. Through specialised approach and techniques we can fine-tune our brands or products and bring them closer to target consumer and achieve superiority. We use several types of research related to development, concept testing and branding to optimize the development cycle.

Marketing Mix optimization

The marketing mix is crucial when determining a product or brand’s offer, and is often associated with the four Ps: price, product, promotion, and place. But contemporary decision making journey of target consumer (and or business) became much more complex. We map experience points in customer journey for optimization customer experience in the purchase process or/and in relationship management. The goal is maximising ROI.

Real-Time marketing

Contemporary world became digital world. The access to customer has never been more direct. But speed has become virtue and focus time of custemer is limited. We offer a way to perform “on-the-fly” feedback and relevant customer profiles by empowering our experience of data collection and analytics. This enables our clients the abilty to maximize sales opportunity with personalized and for end customer relevant offer.

Experience management

We have defined segments, set brands idientities, brand positioning, set standarads on experience management. Now we deploy key performance indicators to track, and evaluate the effects of relevant aspects of our performance.