List of Topics:
- identify and explore the way consumers think, feel and behave;
- understand and explain why they think, feel and behave the way they do;
- uncover or discover new things;
- describe and capture the language of the consumer;
- generate new ideas.
Technical and Methodological Parameters
In focus group discussion moderator discusses with 6 to 8 participants, although smaller and larger groups are possible as well. The discussion lasts usually from 1 to 3 hours depending on the research goals, target group and budget. Focus group discussions take place in a room with a one-way- mirror, where the client can observe the process and participate with any additional questions. Focus group discussion can be also observed from other locations via webstream.