How to optimize new product / service development to satisfy unmet needs of our consumers?

Engaging your consumer in innovation process will result in relevant innovation and optimized development process.

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ConceptICON is a tool that offers you in-depth insight into your category revealing the potential through identification of upcoming trends and unmet needs of your consumers.

The main benefit of innovation process with the help of ConceptICON can be summarized as follows: »With the consumer, for the consumer«. This is achieved in three steps:

  • identification of the potential for new products / services;
  • concept development for new product / service; and
  • evaluation, fine-tuning and upgrade of the concept with consumers.

With ConceptICON, new products / service developments can be optimized and result in innovation that become an indispensable part of everyday lives of our consumers.

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Solution Footprint

PillarStrategy & Growth Consulting > All Solutions
SectionIntegrated solutions > All Sections
IndustriesTelco, Finance, Energy, Retail, Durables, FMCG, Healthcare & Pharmaceutical, Tourism, Media, Advertising & Agencies, Digital, Public opinions and politics, Mobility & Transport
Marketb2c, b2b