Every advertiser wants to have a campaign that will have some effect on the consumers, but otherwise likeable campaigns often don’t have the desired effect. Ad.Developer is a marketing research tool that uses qualitative insight to develop, optimize and finalize different communication materials. It helps you generate ideas, choose among different varieties, adjust and improve designed proposals, it reveals how consumers understand you campaign message(s), etc.
The result is consumer tailored marketing communication materials, which address consumers not only on rational but also on emotional level by using their language and expressions.
This tool enables you to design campaigns with your target group and to prepare materials that will address them most effectively. Consumers can be involved in the creation of the campaign or in preparation/optimization of any kind of communication materials and they can get involved actively in the communication campaign preparation during any phase.