Optimise advertising content in terms of emotional response and attention activation

Understanding “the unconscious world” and effects in the post evaluation phase.

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Applied neuroscience and marketing researchers have joined forces to deliver the ultimate tool for understanding consumer‘s response to advertising. Connecting the conscious with the unconscious world: adding biometric data to the traditional research.

Neuro.Diagnosticon is the most accurate method which helps us understand the emotional reaction and attention to individual stimuli.

Revolutionary advantage of eye tracking and EEG – brain imaging technology help provide direct insights into the unconscious consumer’s response.

The one who doesn′t talk doesn′t lie – In order to provide in-depth understanding of emotional preferences and predict behavior of consumers we measure and analyze two key unconscious processes: Attention and Emotional reaction (pleasant or unpleasant).

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PillarMarketing Research > All Solutions
SectionExperience management > All Sections
IndustriesTelco, Finance, Energy, Retail, Durables, FMCG, Healthcare & Pharmaceutical, Tourism & Hospitality, Media, Advertising & Agencies, E-commerce, Public Sector & NGOs, Automotive
Marketb2c