The List of Topics for Brand Track
Using a multi-level pyramid model (TOM, spontaneous awareness, knowledge, experience, selection, use, satisfaction, loyalty).
Summary brand strength indicator – Brand Strength Index (BSI), which can be monitored over time.
Understand the positions of your brands and competitors in the market and detect & set image elements that represent the potential for a differentiation of your brands.
Brand identity is defined by a set of image elements, which constitute the basic elements on which to build brand image.
We use two versions of brand image operationalization: more simple 4-dimensional brand prism and more detailed 9-dimensional brand image prism.