Ljubljana, 19.12.2023 – Valicon, a leader in marketing research and consulting, focused on the Adria region, announces its strategic entry into the Kosovo market, market which is one of the most dynamic in the region, rapidly growing, but also fully digitized and focused on new technologies.
With more than 25 years of experience in the industry, Valicon in Kosovo will offer a range of specialized services and state-of-the-art technologies. Already in the q1 of 2024, businesses with interests in Kosovo will be able to rely on:
- The most advanced and biggest online panel in Kosovo as a fast, reliable and cost-effective way to gain valuable insights for their work.
- When it comes to measuring the effectiveness of advertising spots, Valicon in Kosovo also announces its well-known NeuroMarketing service, with the help of which brands will be able to test their advertising spots, discover the weak points and correct them, before the ads are launched in the media.
- In the absence of regular media research, Valicon will offer the Kosovo market a range of data from its media research related to the consumption of different types of media in Kosovo (TV, print, radio, websites and social media).
In the q2 of 2024, an integral part of the Valicon work will be the syndicated financial regional surveys – All finance, which offer a clear picture of the financial sector and banks in the region, social marketing evaluation surveys, Brand Tracking and Post Campaign Communication evaluations.
The expansion of Valicon in Kosovo will undoubtedly open new perspectives for major advertisers and brands in the region and international organizations with interests in Kosovo. As the company introduces its services to the Kosovo market, it will create opportunities for improved strategic planning, data-driven decision-making and a deeper understanding of local consumer behavior, all key factors in achieving business excellence.
Valicon d.o.o., Kopitarjeva 2, Ljubljana
01/ 420 49 00, 041/ 791 908 (Andraž Zorko, partner)