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Consumer neurosciene in advertising. Disruption, encouragement or standardization?
Originally published in Marketing Magazin (no. 431) It seems consumer neuroscience is finally getting the role it deserves. After the first wave of enthusiasm and the subsequent silence, we can now see a glimpse of hope and it...
VALICON »TOP25 REGIONAL BRANDS 2016«
Coca-Cola is the new leader on the “VALICON TOP25 REGIONAL BRANDS” ranking in the Adriatic region. Regional brands are closing the gap towards the global brands in “VALICON TOP25 REGIONAL BRANDS” ranking. »TOP25 REGIONAL BRANDS«...
Sarajlije protiv loženja, a ne štite se od zagađenja
Jedna od najvažnijih tema u Sarajevu tokom decembra, ali i svake zime, je zagađenost zraka, odnosno velika koncentracija polutanata opasnih po zdravlje građana. Kao i kod svih situacija od velikog interesa javnosti, posebno u...
Programme for training of interns for work without a concluded employment agreement at the agency Valicon d.o.o.
Valicon has started a new internship programme for training of interns without a concluded employment agreement in our Zagreb office.The goal of this programme is professional and practical training of interns through practical...
NeuroOptimized Advertising Creative proved to Sell More
According to the study conducted by Nielsen Consumer Neuroscience and Nielsen Catalina Solutions, a combination of EEG, biometric and facial coding consumer responses was shown to have extremely high, even up to 77% explanatory...
How neuroscience improves the effectiveness of stories: Case study Argeta
“At first glance it may seem that creative intuition and neuroscience stand on the opposite banks, but in fact they are effective allies. Cooperating with Valicon on the Argeta project has confirmed the potential of neuro...
The secret of meeting new clients with the help of technology connections
Recently, I attended a meeting with a client, who detected a problem with marketing of their services as a member of wider project group. This is reputable financial institution, which started to face a decline in the number of...
VALICON TOP10 COUNTRY BRANDS: Vodilna znamka v Sloveniji je Barcaffe
Milka in Coca-Cola sta med najboljšimi desetimi znamkami v vseh državah v regiji. Slovenski potrošniki očitno najbolj cenimo znamke med brezalkoholnimi pijačami – med prvimi desetimi je tako kar pet znamk pijač: Radenska,...
VALICON TOP25 BRANDS: Milka still on top, Argeta the strongest Slovenian brand
In order to place high on the Valicon TOP25 regional list of brand strength, constant work, innovation and a strong story are required – we have been emphasizing this for a while and it won’t hurt if we say it again. A brand...
Regional data-collection update
Last week we collected and analyzed information and projections about current regional situation regarding recent floods. Special emphasis was given to the possibility of national representative surveys in the near future in...