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VALICON TOP25 BRANDS: Milka still on top, Argeta the strongest Slovenian brand
In order to place high on the Valicon TOP25 regional list of brand strength, constant work, innovation and a strong story are required – we have been emphasizing this for a while and it won’t hurt if we say it again. A brand...
Regional data-collection update
Last week we collected and analyzed information and projections about current regional situation regarding recent floods. Special emphasis was given to the possibility of national representative surveys in the near future in...
First Online Retailer of the Year Conference in Zagreb in partnership between Valicon and jeftinije.hr
According to the number of online purchases (transactions), eBay is one of the biggest online stores for Croatian online buyers, even though it might not have a significant impact in regard to the value of the transactions. On...
Flood in Bosnia and Herzegovina, Serbia and Croatia: Data collection update 20. 5. 2014
The first news regarding possible data-collection activities: National-representative surveys are stopped in all three countries till the end of May. At VALICON, we are constantly monitoring the mood of respondents when the...
Regional data-collection update
Last week we collected and analyzed information and projections about current regional situation regarding recent floods. Special emphasis was given to the possibility of national representative surveys in the near future in...
Zenel Batagelj, cofounder and partner in Valicon, named as the Advertising Person of the Year!
The Advertising person of the year is an annual peer award awarded by the Administrative Board of the Slovenian Advertising Chamber either for their special achievements in the previous year or for continuous contribution to the...
VALICON TOP25 BRANDS: The return of “local” brands among the top ten brands in the region. Milka continues to be the leading brand.
Former Yugoslavian FMCG brands prevail on regional list. Among the top ten brands six of them have regional roots: Vegeta, Argeta, Cedevita, Cockta, Smoki and Fructal. In 2013, Valicon conducted another annual FMCG brand...
Bosnia and Herzegovina: Large majority supports the protests, but violence is too high a price for changes
Valicon conducted a research among B&H citizens on their attitudes regarding the protests. Protests are the result of widespread dissatisfaction of citizens. Strong support of protests has united the society as they are...
How To Solve a Problem like Tactical Voting
It might happen to you: the case of the Slovenian Parliamentary Elections 2011 The research industry may be less ‘sexy’ than it’s cousin industries; advertising, design, PR, consulting. We don’t have festivals, ‘Research Men’ TV...
Milka is once more the strongest FMCG brand of Former Yugoslavia
Aside from two international corporations, the former Yugoslavian FMCG brands prevail on the regional list. They include Vegeta, Argeta and Cockta which are the top five strongest FMCG brands. In 2012, Valicon conducted another...