Consumer neurosciene in advertising. Disruption, encouragement or standardization?
Originally published in Marketing Magazin (no. 431) It seems consumer neuroscience is finally getting the role it deserves. After the first wave of enthusiasm and the subsequent silence, we can now see a glimpse of hope and it seems we are finally stepping beyond...
VALICON »TOP25 REGIONAL BRANDS 2016«
Coca-Cola is the new leader on the “VALICON TOP25 REGIONAL BRANDS” ranking in the Adriatic region. Regional brands are closing the gap towards the global brands in “VALICON TOP25 REGIONAL BRANDS” ranking. »TOP25 REGIONAL BRANDS« »TOP10 COUNTRY BRANDS«...
Sarajlije protiv loženja, a ne štite se od zagađenja
Jedna od najvažnijih tema u Sarajevu tokom decembra, ali i svake zime, je zagađenost zraka, odnosno velika koncentracija polutanata opasnih po zdravlje građana. Kao i kod svih situacija od velikog interesa javnosti, posebno u doba društvenih mreža, pojavljuje se jako...