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“HT is among the first companies to recognize the values of neurophysiological measurements of the effectiveness of advertising campaigns through Valicon Neuro.Diagnostic. In addition to helping gain user attention and increase the effectiveness of messages in specific campaigns, we have also gained over the years very specific know-how that we can apply in creating future campaigns. It is a unanimous evaluation that Neuro.Diagnostics has made a significant contribution in increasing the attractiveness and effectiveness of the HT campaigns in B2C and in the B2B segment in the last two years. Valicon has proved to be a valuable and reliable HT partner in the field of customer insight.”

Ksenija Ilin,
Head Of Market Research,
Telekom Croatia

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“Testing the campaign was helpful for us since we received many suggestions from the participants that have helped us shape the final idea, while we also got positive feedback from the focus groups. The correct approach to the campaign was also confirmed by the positive results of measuring the effects of the campaign with AdDiagnosticon.”

Mojca Avšič,
Executive Director of Strategic Marketing,
Mercator

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“Initially, the study was deemed as a cost, but we consider it a very good investment. It clarified our assumptions and helped us understand why we are not achieving the expected sales results. We immediately implemented optimizations and positive results are already evident.”

Tomaž Dvorak,
CEO,
Alta funds

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“Having access to a database of advertisements from financial institutions in the country and the region provides us with valuable insights when preparing our future campaigns. The Valicon EEG methodology has allowed us to observe our advertisements in the same way our clients do, enabling us to create our creative strategy in line with the inputs received from clients.”

Raiffeisen bank BH