16. 2. 2015

Sales management challenges in Slovenia

Customer acuisition as well as retention are the top sales objectives, according to the results of the research on sales management challenges in Slovenia. The key challenge is lead generation while sales managers see new product development as the way to achieve the goals. The research has been conducted in partnership of Valicon, Bisnode and Human&Sales Consulting and presented on 9th Sales Summit past week in Ljubljana.
11. 6. 2014

Regional data-collection update

Last week we have gathered and analyzed information and projections about current regional situation regarding recent flood. Special emphasis was given to the possibility of national representative surveys in the near future in Bosnia & Herzegovina, Serbia and Croatia and our projections so far refer to period til the end of July 2014. ...more
20. 5. 2014

Flood in Bosnia and Herzegovina, Serbia and Croatia: Data collection update 20. 5. 2014

The first news regarding possible data-collection activities: National-representative surveys are stopped in all three countries till the end of May. At VALICON, we are constantly monitoring the mood of respondents when the surveys can be run again. We are also preparing an alternative methodology and sampling plan for those that urgently need fieldwork. There will be a weekly update available on VALICON’s web site.


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Valicon is a rapidly growing marketing consulting and research company, with a focus on South Eastern Europe. We have more than 10 years experience in market research, offering ad hoc research, consulting services, syndicated research and data collection. 

We translate regional strategies to local markets and believe in long-term partnerships with our clients. Our advanced methodologies set us apart and our services add value to the business and brands of our clients. 


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