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Aside from two international corporations, the former Yugoslavian FMCG brands prevail on the regional list. They include Vegeta, Argeta and Cockta which are among the top five strongest FMCG brands....more
For the research industry this can be the moment when the whole industry gains or loses credibility. It can have an enormous effect on the reputation of the research industry in boardrooms and on (already dropping) response rates. It also provides the opportunity for research companies to gain awareness and test new approaches. But, whatever happens by the end of Election Day the entire country will be comparing your polling results with the real results.
What can we do when we know that the pre-election surveys results and election results are going to vastly differ?
Recent PGM research positioned the three above-referenced brands at the top of the market that covers the territory of former Yugoslavia and represents a total of 22 million consumers. Two Slovenian brands, Argeta paté and Paloma tissues, are top among the domestic brands as they rank third and fourth respectively. The two Croatian brands of Vegeta and Cedevita follow in seventh and eighth places, while the first Serbian brand, Smoki, is ranked tenth. Fifteen out of the 25 ranking places are taken by brands from former Yugoslavia, while most of the remaining ten brands are marketed by strong global multi-national companies with long-standing traditions in their respective industries....more
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Valicon is a rapidly growing marketing consulting and research company, with a focus on South Eastern Europe. We have more than 10 years experience in market research, offering ad hoc research, consulting services, syndicated research and data collection.
We translate regional strategies to local markets and believe in long-term partnerships with our clients. Our advanced methodologies set us apart and our services add value to the business and brands of our clients.
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