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Consumer data Consumer data Interviewing and data collection with modern approaches Analytics and Prediction Analytics and Prediction Turn your big data into competitive advantage. Custom made solutions Custom made solutions Understand your customer and market. Strategic consulting Strategic consulting Take the optimal path and reduce decision risk.

We are proud of our clients' success

Zavarovalnica Triglav and Ad.Developer

The purpose of the communication campaign was to influence the general public’s perception of insurance frauds. AD.Developer directed us toward objectives and the result was a very successful communication campaign. ‘Fraud’ campaign of Zavarovalnica Triglav  has been named the best European internal communication strategy in 2014.

Tjaša Kolenc Filipčič, Head of Marketing Communication, Zavarovalnica Triglav

ALTA Skladi and Consumer Insight

Initially, the study was deemed as a cost, but we consider it a very good investment. It clarified our assumptions and helped us understand why we are not achieving the expected sales results. We immediately implemented optimizations and positive results are already evident.

Tomaž Dvorak, CEO, Alta Skladi

Zavarovalnica Triglav and Neuro.Optimiser

Before the launch of our new regional corporate campaign, we used the new EEG method to review the attention and emotional response to our TV ad.

As a result we were able to optimize the ad and thus achieved higher empathy, which is essential for successful corporate communication.

Tjaša Kolenc Filipčič, Head of Marketing Communication, Zavarovalnica Triglav

Hrvatski Telekom and Neuro.Diagnosticon.

HT is among the first companies to recognize the values of neurophysiological measurements of the effectiveness of advertising campaigns through Valicon Neuro.Diagnosticon. In addition to helping gaining user attention and increase in effectiveness of messages in specific campaigns, we have also gained over the years very specific know-how that we can apply in creating future campaigns. It is unanimous evaluation that Neuro.Diagnosticon has made a significant contribution in increasing the attractiveness and effectiveness of the HT campaigns in B2C and in the B2B segment in the last two years. Valicon has proved to be a valuable and reliable HT partner in the field of customer insight.

Ksenija Ilin, Head of Market Research, Hrvatski Telekom

Affiliations

All data gathered as part of the #Newnormal research in one place

For more information on consumer responses and changes in consumer behaviour in current situation, visit #Newnormal webpage.