{"id":313,"date":"2024-04-03T09:45:53","date_gmt":"2024-04-03T09:45:53","guid":{"rendered":"https:\/\/valiconweb.sys.valicon.net\/?page_id=313"},"modified":"2025-10-13T14:25:41","modified_gmt":"2025-10-13T14:25:41","slug":"services","status":"publish","type":"page","link":"https:\/\/www.valicon.net\/sl\/services\/","title":{"rendered":"Storitve"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;100vh&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_id=&#8221;services-sidebar&#8221; module_class=&#8221;services-sidebar&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|17px|20px|17px|false|false&#8221; border_radii=&#8221;off|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;(t)CX MONITORING&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>RAZVOJ IN TEST PRODUKTA\u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"#concept-icon\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">ConceptICON<\/a><span data-sheets-root=\"1\"><\/span><\/li>\n<li><a href=\"#product-tests\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Testiranje izdelkov<\/a><\/li>\n<li><a href=\"#price-sensitivity-analysis\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Analiza cenovne ob\u010dutljivosti<\/a><\/li>\n<\/ul>\n<p><strong>BLAGOVNA ZNAMKA<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\"><a href=\"#bsit\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Spremljanje blagovne znamke (Brand Track)<\/a><\/span><\/li>\n<\/ul>\n<p><strong>OGLA\u0160EVANJE<\/strong><\/p>\n<ul>\n<li><a href=\"#ad-diagnosticon\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Ad.Diagnosticon<\/a><\/li>\n<li><a href=\"#neuromarketing\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Neuromarketing<\/a><span data-sheets-root=\"1\"><\/span><\/li>\n<li><a href=\"#predictive-targeting\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Predictive Targeting<\/a><\/li>\n<\/ul>\n<p><strong>CELOSTNA UPORABNI\u0160KA IZKU\u0160NJA (CX)<\/strong><\/p>\n<ul>\n<li><a href=\"#satisfaction\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Zadovoljstvo<\/a><strong><\/strong><\/li>\n<li><a href=\"#tcx-monitoring\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">t(CX) Feedback<\/a><\/li>\n<\/ul>\n<p><strong>SPREMLJANJE IN VPOGLED V POTRO\u0160NIKA<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\"><a href=\"#shoppers-mind-retail\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Shopper&#8217;s Mind Retail<\/a><\/span><\/li>\n<li><a href=\"#all-finance\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">All Finance<\/a><\/li>\n<li><a href=\"#all-insurance\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">All Insurance<\/a><\/li>\n<li><a href=\"#s-mind\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Shopper&#8217;s Mind eCommerce<\/a><\/li>\n<li><a href=\"#consumer-profiles\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">VIP &#8211; Valicon Insight Platform<\/a><a href=\"#consumer-profiles\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\"><\/a><\/li>\n<li><a href=\"#consumer-segmentation\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Segmentacija potro\u0161nikov<\/a><\/li>\n<\/ul>\n<p><strong>ZA PODJETJA in HR<\/strong><\/p>\n<ul>\n<li><a href=\"#reputation\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Korporativni ugled<\/a><\/li>\n<li><a href=\"#feedback-model\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">360\u00b0 Feedback Model<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; module_class=&#8221;services-content&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E STORITVE<\/span><\/h4>\n<h2><\/h2>\n<h2>To help you make<br \/>informed business<br \/>decisions, we go<br \/>beyond data.<\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>Whether you are a big organisation or a small business, understanding people\/consumers and their behaviour (how they think, feel and act, their values and reflections) is the key driver to your business success. With your needs in mind, we provide clearly and precisely tailored market research, brand building solutions and human expertise that help your business grow.<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E STORITVE<\/span><\/h4>\n<h2><\/h2>\n<h2>To help you make<br \/>informed business<br \/>decisions, we go<br \/>beyond data.<\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>Whether you are a big organisation<br \/>or a small business, understanding people\/consumers and their behaviour<br \/>(how they think, feel and act, their values<br \/>and reflections) is the key driver to your business success. With your needs in<br \/>mind, we provide clearly and precisely tailored market research, brand building solutions and human expertise that help yourbusiness grow.<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Outfit|300|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Outfit|300||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;15px&#8221; header_4_letter_spacing=&#8221;6px&#8221; header_4_line_height=&#8221;1.6em&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;1%&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;9vw&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>NA\u0160E STORITVE<\/h4>\n<h2><\/h2>\n<h2><span>Da bi va\u0161emu podjetju pomagali dose\u010di poslovne uspehe, zdru\u017eujemo najbolj\u0161e tehnologije in \u010dlove\u0161ko strokovno znanje.<\/span><\/h2>\n<p><span><\/span><\/p>\n<p><span><span style=\"font-weight: 400;\">Razi\u0161\u010dite na\u0161e storitve in poi\u0161\u010dite pravo za vas.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;ConceptICON&#8221; module_id=&#8221;concept-icon&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ste pripravljeni odkriti celoten potencial svoje kategorije izdelkov ali storitev?<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Raziskava ConceptICON se poglobi v razumevanje trendov, kategorije same in skritih potreb, ki \u010dakajo, da jih odkrijete. Pomaga vam natan\u010dno opredeliti neizkori\u0161\u010dene prilo\u017enosti, oblikovati koncept novega izdelka ali storitve in celo izpopolniti obstoje\u010de zamisli v sodelovanju s potro\u0161niki.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Va\u0161a pot z orodjem ConceptICON se za\u010dne z izbiro pravega modula:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>OSNOVNI MODUL<\/strong> \u2013 idealna izbira, \u010de \u017ee imate podatke o trendih, kategoriji in potro\u0161nikih, koncept za izdelke ali storitve pa pripravljen za ovrednotenje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>RAZ\u0160IRJENI MODUL<\/strong> Zasnovan za primere, ko imate osnovno idejo, vendar jo morate obogatiti z vpogledi potro\u0161nikov ali jo razviti v celovit koncept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>NAPREDNI MODUL<\/strong> \u2013 Za tiste, ki za\u010denjate iz ni\u010d \u2013 nimate niti podatkov o trendih, kategoriji, \u017eeljah in potrebah potro\u0161nikov niti osnovne ideje.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Analizo sekundarnih podatkov: pregled kategorije (napredni modul).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Delavnico s potro\u0161niki: razumevanje kategorije (raz\u0161irjeni in napredni modul).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Interno delavnico: oblikovanje koncepta (raz\u0161irjeni  in napredni modul).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Delavnico s potro\u0161niki: vrednotenje in nadgradnja koncepta (vsi trije moduli).<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide6.jpg&#8221; title_text=&#8221;Slide6&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Razvijte produkt, ki ga bodo va\u0161i potro\u0161niki obo\u017eevali. Testirajte va\u0161 koncept.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Product Tests&#8221; module_id=&#8221;product-tests&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Nehajte ugibati kako potro\u0161niki dojemajo va\u0161 izdelek. Bodite prepri\u010dani.<br \/>Testiranje izdelkov va\u0161emu podjetju zagotavlja klju\u010dne vpoglede, potrebne za optimizacijo lastnosti izdelka, zagotavljanje njegove kakovosti in bistveno pove\u010danje mo\u017enosti za uspeh na trgu. Pomagamo vam natan\u010dno razumeti kako va\u0161a ciljna publika do\u017eivlja in dojema va\u0161 izdelek \u2013 ne glede na to, ali je popolnoma nov ali \u017ee uveljavljen. Z opazovanjem resni\u010dne uporabe in zbiranjem povratnih informacij potro\u0161nikov lahko:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ocenite klju\u010dne senzori\u010dne lastnosti (vonj, okus, videz).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Prepoznate prednosti in slabosti izdelka.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Izmerite splo\u0161no zadovoljstvo in napoveste nakupno namero.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Odkrijete kriti\u010dne elemente, ki bi lahko povzro\u010dili nezadovoljstvo.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Prejmete jasna, na podatkih temelje\u010da priporo\u010dila za optimizacijo.<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Product-Tests.jpg&#8221; title_text=&#8221;Product Tests&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\" href=\"https:\/\/www.valicon.net\/sl\/contact\/\">Kako va\u0161e ob\u010dinstvo v resnici do\u017eivlja va\u0161 izdelek? Mi vam lahko poka\u017eemo.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 pristop je zasnovan za jasnost in u\u010dinkovitost ter presega standardne povratne informacije. Na\u0161a celovita analiza vklju\u010duje zmogljiva orodja, kot je \"Penalty\" analiza, s katero natan\u010dno dolo\u010dimo izbolj\u0161ave izdelka, ki bodo imele najve\u010dji pozitiven vpliv, in prepoznamo morebitne spremembe za zni\u017eanje stro\u0161kov, ki prina\u0161ajo najmanj tveganja. V analizo vklju\u010dujemo tudi merjenje nakupne namere \u017ee od same faze koncepta, s \u010dimer zagotovimo, da je vsaka va\u0161a odlo\u010ditev pametna nalo\u017eba v prihodnost izdelka.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Price Sensitivity Analysis&#8221; module_id=&#8221;price-sensitivity-analysis&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ste se kdaj vpra\u0161ali, zakaj nekatere stranke zamenjajo blagovno znamko \u017ee zaradi 10% popusta, medtem ko druge ostanejo zveste tudi po znatnem dvigu cen? Odgovor se skriva v cenovni ob\u010dutljivosti.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161a Analiza cenovne ob\u010dutljivosti (Price Sensitivity Analysis), ki pogosto sledi testiranju izdelkov in konceptov, vam omogo\u010da, da najdete optimalno ceno, ki bo pove\u010dala va\u0161e prihodke in dobi\u010dkonosnost, ne da bi s tem odgnali stranke.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Z analizo resni\u010dnih povratnih informacij potro\u0161nikov dolo\u010dimo polo\u017eaj va\u0161ega izdelka glede na \u0161tiri klju\u010dne cenovne pragove:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Previsoka cena<\/strong>: Cena, pri kateri potro\u0161niki zavrnejo nakup, ker se jim zdi izdelek predrag.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Prenizka cena<\/strong>: Cena, pri kateri potro\u0161niki za\u010dnejo dvomiti o kakovosti izdelka.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Visoka cena (a sprejemljiva)<\/strong>: Zgornja meja sprejemljivega cenovnega razpona, ki jo stranke zaznavajo kot visoko, a so jo \u0161e vedno pripravljene pla\u010dati.<\/span><\/li>\n<li><strong>Ugodna ponudba \/ Dobra vrednost<\/strong>: Cena, ki jo potro\u0161niki zaznavajo kot dobro razmerje med ceno in kakovostjo.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ti vpogledi vam omogo\u010dajo, da zgradite cenovno strategijo, ki temelji na resni\u010dnem dojemanju potro\u0161nikov, ne zgolj na predpostavkah.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Price-Sensitivity.jpg&#8221; title_text=&#8221;Price Sensitivity&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\" href=\"https:\/\/www.valicon.net\/sl\/contact\/\">Ali veste, koliko so va\u0161e stranke pripravljene pla\u010dati? Dolo\u010dite svojo optimalno ceno.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Odkrijte, koliko so va\u0161e stranke dejansko pripravljene pla\u010dati za vrednost, ki jo ponujate. Nehajte se spra\u0161evati, ali zara\u010dunavate premalo in pu\u0161\u010date denar na mizi, ali pa zara\u010dunavate preve\u010d in uni\u010dujete povpra\u0161evanje.<\/p>\n<p>Z dolo\u010ditvijo va\u0161ega idealnega cenovnega polo\u017eaja v primerjavi s konkurenco si zagotovite klju\u010dno strate\u0161ko prednost. To je bistvenega pomena v negotovih \u010dasih, \u0161e posebej takrat, ko konkurenti agresivno zni\u017eujejo cene, ali ko na trg lansirate nov izdelek.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Brand Track&#8221; module_id=&#8221;bsit&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_margin_tablet=&#8221;||5px||false|false&#8221; custom_margin_phone=&#8221;||5px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Brand Track je \u017ee ve\u010d kot desetletje ena najbolj uveljavljenih in raz\u0161irjenih metodologij v Valiconu. To orodje za vpogled v blagovno znamko smo izpopolnili do te mere, da v projektnem ciklu naro\u010dnika pogosto slu\u017ei tako kot izhodi\u0161\u010de kot tudi kon\u010dna evalvacija. Na za\u010detku oceni trenutno stanje blagovne znamke in ori\u0161e mo\u017ene strate\u0161ke smeri, kasneje pa ovrednoti u\u010dinkovitost izvedenih aktivnosti.<\/p>\n<p>Brand Track je okno v utrip va\u0161e blagovne znamke skozi o\u010di potro\u0161nikov. Je neposreden vpogled v to, zakaj blagovna znamka odmeva med kon\u010dnimi uporabniki. Z uporabo prakti\u010dnega ve\u010dnivojskega modela \u2013 od \"top-of-mind\" prepoznavnosti in spontanega priklica do uporabe, zadovoljstva in zvestobe \u2013 Brand Track raz\u010dleni mo\u010d blagovne znamke in vam pomaga natan\u010dno dolo\u010diti va\u0161o konkuren\u010dno prednost.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Na\u0161a ve\u010ddimenzionalna analiza podobe blagovne znamke je preslikana na prilagojeno 9-dimenzionalno prizmo, ki jo je navdihnil Kapferjev model. Verjamemo, da razumevanje blagovne znamke ne pomeni nepotrebne zapletenosti, temve\u010d doseganje jasnosti in merjenje resni\u010dnega u\u010dinka.<\/p>\n<p>Ta vsestranski pristop se uporablja v \u0161tevilnih panogah s posebnimi prilagoditvami za sektorje, kot so FMCG, telekomunikacije, maloprodaja, finance in splo\u0161ni storitveni sektor.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Jasen pregled mo\u010di va\u0161e blagovne znamke, organiziran v piramido znamke, vklju\u010dno s stopnjami konverzije med posameznimi nivoji, kar omogo\u010da dolo\u010ditev podro\u010dij za strate\u0161ko ukrepanje.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jasna opredelitev faze v \u017eivljenjskem ciklu va\u0161e blagovne znamke, merjena z zagonom znamke (brand momentum), kar vam pomaga razumeti njeno trenutno smer gibanja (rast, stagnacija ali upad).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ocena, kako va\u0161e marketin\u0161ke aktivnosti \u2013 in aktivnosti va\u0161e konkurence \u2013 vplivajo na splo\u0161no percepcijo blagovne znamke.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Vpogled v klju\u010dne strategije in aktivnosti konkuren\u010dnih blagovnih znamk v va\u0161i panogi.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jasna identifikacija gro\u017eenj in prilo\u017enosti za va\u0161o blagovno znamko.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Vpogledi, ki temeljijo na podatkih in poudarjajo pomen doslednosti pri va\u0161ih marketin\u0161kih aktivnostih.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Brand-Track.jpg&#8221; title_text=&#8221;Brand Track&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Spoznajte resni\u010dno mo\u010d va\u0161e blagovne znamke. Pogovorite se s strokovnjakom.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Ad.Diagnosticon&#8221; module_id=&#8221;ad-diagnosticon&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ali so va\u0161i oglasi res uspe\u0161ni? Ali z va\u0161im ob\u010dinstvom vzpostavljajo tak\u0161no povezavo, kot ste si jo zamislili? Tu pridemo na vrsti mi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S storitvijo Ad.Diagnosticon raz\u010dlenimo kompleksne vidike ogla\u0161evanja in vam zagotovimo jasne in uporabne vpoglede, ki vam pomagajo razumeti, kaj deluje in kaj ne. Poleg prepoznavnosti in usklajenosti blagovne znamke raz\u010dlenimo tudi racionalne, \u010dustvene in vedenjske komponente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 inovativni pristop temelji na psihologiji \u010dustev, psihologiji zaznavanja in najnovej\u0161ih nevromarketin\u0161kih spoznanjih ter vam zagotavlja celovito razumevanje u\u010dinka va\u0161ega oglasa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ad.Diagnosticon omogo\u010da primerjalno analizo klju\u010dnih kazalnikov uspeha na podlagi baze podatkov z ve\u010d kot 220 izmerjenih oglasov v Sloveniji in regiji. Merila za primerjavo dolo\u010dimo v sodelovanju z vami na eni ali ve\u010d ravneh, kot so geografska lokacija, primerjava z najuspe\u0161nej\u0161imi oglasi v kategoriji in podobno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Vpogled v to, ali va\u0161e ogla\u0161evanje dosega ustrezno u\u010dinkovitost v smislu racionalnih, \u010dustvenih in vedenjskih komponent.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Informacije o tem, ali je ogla\u0161evanje uspe\u0161nej\u0161e od ogla\u0161evanja konkurence.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Podrobna analiza odzivov potro\u0161nikov na kampanjo, merjena glede na klju\u010dne kazalnike ogla\u0161evalske u\u010dinkovitosti<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide5.jpg&#8221; title_text=&#8221;Slide5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Je va\u0161 oglas uspe\u0161en? Zahtevajte analizo.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Neuromarketing&#8221; module_id=&#8221;neuromarketing&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ste si kdaj \u017eeleli, da bi lahko pokukali v misli ljudi in videli, kaj si resni\u010dno mislijo o va\u0161ih oglasih?<\/span><br \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z nevromarketingom lahko dose\u017eete to\u010dno to. Z uporabo napredne tehnologije, kot sta EEG in sledenje pogledu (eye-tracking), razumemo podzavestne reakcije va\u0161e publike in tako pridobimo pristne vpoglede brez ugibanja. Natan\u010dno vam lahko poka\u017eemo, kako se ob\u010dinstvo odziva na va\u0161e oglase \u2013 v realnem \u010dasu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri na\u0161i nevromarketin\u0161ki analizi v realnem \u010dasu merimo ravni \u010dustvene valence, mentalne pozornosti, vizualne pozornosti in kognitivne obremenitve. Rezultate va\u0161ega oglasa primerjamo z bazo ve\u010d kot 1.000 nevrolo\u0161ko analiziranih oglasov v celotni regiji, vklju\u010dno z oglasi va\u0161e konkurence in va\u0161imi preteklimi oglasi. Poleg tega, da vam predstavimo klju\u010dne podzavestne reakcije po sekvencah, za popolnej\u0161o sliko vklju\u010dimo tudi zavestne odzive otro\u0161nikov.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide121.jpg&#8221; title_text=&#8221;Slide12%911%93&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Pogovorimo se o vrednosti nevromarketinga za va\u0161e podjetje.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Predictive Targeting&#8221; module_id=&#8221;predictive-targeting&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Predictive Targeting je re\u0161itev, ki jo izvajamo v sodelovanju s podjetjem za spletno ogla\u0161evanje iPROM. Zdru\u017euje vodilno strokovno znanje s podro\u010dja raziskav in komuniciranja ter vam omogo\u010da natan\u010dno ciljanje specifi\u010dnih tr\u017enih segmentov, ki jih dolo\u010dite skupaj z nami.<\/p>\n<p>Potrebujete pomo\u010d pri prepoznavanju va\u0161e ciljne publike in njenem doseganju na spletu?\nNapovedno ciljanje (Predictive Targeting) je zmogljivo orodje, ki uporablja zgodovinske podatke in podatke v realnem \u010dasu za ustvarjanje napovednih modelov za ciljno ob\u010dinstvo. Z analizo podatkovnih trendov vam pomagamo predvideti potrebe strank, natan\u010dneje prilagoditi nagovarjanje in kar najbolje izkoristiti va\u0161a tr\u017eenjska prizadevanja.<\/p>\n<p>Pri napovednem ciljanju gre za prilagojene interakcije, izbolj\u0161ano donosnost nalo\u017eb in vzpostavljanje trajnih povezav z va\u0161im spletnim ob\u010dinstvom. Tradicionalni kanali se po potrebi uporabljajo kot podporni mediji, ki dopolnjujejo in v celoti pokrivajo va\u0161o osnovno ciljno skupino. Projekt se zaklju\u010di s podrobno analizo donosnosti nalo\u017eb, katere glavni cilj je pridobiti informacije kot podlago za va\u0161e prihodnje kampanje. Na\u0161a filozofija je preprosta: va\u0161o ogla\u0161evalsko strategijo postavite pametneje ne z ve\u010d truda.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector *{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Kaj dobite:<\/p>\n<ul>\n<li>Zagotovljena 90-odstotna natan\u010dnost ciljanja v digitalnem okolju.<\/li>\n<li>Najmanj 30-odstotni prihranek pri medijskem prora\u010dunu, dose\u017een z na\u010delom \"digital first\".<\/li>\n<li>Do 50-odstotni prihranek pri celotnem marketin\u0161kem prora\u010dunu ob izklju\u010dni uporabi digitalnega ogla\u0161evanja.<\/li>\n<li>Opcijska biometri\u010dna analiza va\u0161ih kreativnih materialov za optimizacijo njihovega u\u010dinka.<\/li>\n<li>Celovita evalvacija po koncu kampanje z uporabnimi priporo\u010dili za prihodnjo uporabo.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide2.jpg&#8221; title_text=&#8221;Slide2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Ciljajte pametneje. Zahtevajte posvet.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;(t)CX Feedback&#8221; module_id=&#8221;tcx-monitoring&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Stranke se z va\u0161im podjetjem sre\u010dujejo na razli\u010dnih to\u010dkah stika in razli\u010dnih kanalih, v razli\u010dnih nakupnih fazah. Vsaka od njih ima pri tem svojo izku\u0161njo in \u010desar si ne smete privo\u0161\u010diti, je, da negativna izku\u0161nja na katerikoli to\u010dki preraste v negativno percepcijo va\u0161ega podjetja samo zato, ker stranki niste prisluhnili.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Z na\u0161im avtomatiziranim sistemom merjenja zadovoljstva lahko spremenite povratne informacije v strate\u0161ko prednost. Spremljajte odzive v realnem \u010dasu, analizirajte klju\u010dne indikatorje uspeha in trende na dnevni ravni ter se odzovite hitro in ciljno.\u00a0<\/p>\n<p><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/CX-Feedback.jpg&#8221; title_text=&#8221;CX Feedback&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Skupaj dodajmo vrednost izku\u0161njam va\u0161ih strank. Pi\u0161ite nam.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Satisfaction &#8221; module_id=&#8221;satisfaction&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Bistvo storitve Valicon Satisfaction je razumeti odnos med va\u0161im podjetjem in strankami ter ga okrepiti. Na\u0161 celovit model uporablja klju\u010dne metrike za spremljanje odzivov, merjenje zadovoljstva in ocenjevanje odnosa potro\u0161nikov.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Z rednim spremljanjem in analiziranjem spodnjih metrik vam pomagamo prepoznati podro\u010dja, kjer pri\u010dakovanja morda niso izpolnjena, razumeti najvplivnej\u0161e dejavnike zadovoljstva in sprejemati utemeljene odlo\u010ditve za izbolj\u0161anje izku\u0161nje strank.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Indeks zadovoljstva strank (CSI):<\/strong> Meri splo\u0161no zadovoljstvo s pomo\u010djo kvantitativnih anketnih raziskav.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Critical Incident Technique\u00a0 (CIT):<\/strong>\u00a0Kvalitativno analizira nerutinske dogodke, ki lahko vplivajo na zvestobo.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Kazalnik zvestobe strank (NPS) <\/strong>Meri lojalnost strank z oceno verjetnosti, s katero bi priporo\u010dili va\u0161o blagovno znamko.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ocena napora stranke (CES):<\/strong> Ocenjuje enostavnost uporabni\u0161ke izku\u0161nje z merjenjem truda, ki ga stranka vlo\u017ei v interakcijo z va\u0161im izdelkom ali storitvijo.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V dru\u017ebi Valicon podjetjem omogo\u010damo, da premostijo vrzel med pri\u010dakovanji strank in dejanskimi izku\u0161njami ter tako zagotovijo uspeh pri zadovoljitvi potreb strank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161e raziskave o zadovoljstvu strank ne poka\u017eejo le podro\u010dij, kjer pri\u010dakovanja niso izpolnjena, temve\u010d tudi opredeljujejo klju\u010dne dejavnike, ki vplivajo na zadovoljstvo.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Satisfaction.jpg&#8221; title_text=&#8221;Satisfaction&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Spremenite zadovoljstvo v zvestobo. Zahtevajte posvet.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Shopper&#8217;s Mind Retail&#8221; module_id=&#8221;shoppers-mind-retail&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text content_tablet=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E STORITVE<\/span><\/h4>\n<h2><\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>Vas zanima, zakaj se kupci odlo\u010dijo za eno trgovino namesto za drugo ali kako se njihovi nakupovalni vzorci spreminjajo v dinami\u010dnem tr\u017enem okolju? I\u0161\u010dete na\u010dine, kako pritegniti, pridobiti in zadr\u017eati kupce? Imamo odgovore.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>ALL SHOPPER is a typical research initiative where we dig into your brand image, availability, and what customers really think. We provide comprehensive analysis and insights on shopping habits and how prices affect what ends up in the cart. And we don\u2019t just do it once \u2014 we keep tabs on things multiple times a year to give you an ongoing look at what&#8217;s happening.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Shopper's Mind Retail je prava re\u0161itev za vas, \u010de \u017eelite pridobiti bolj\u0161e razumevanje trendov in vpogled v konkuren\u010dnost, podobo blagovne znamke, dostopnost ter priljubljenost maloprodajnih verig z vidika kupcev.<\/span>&#8221; content_phone=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E STORITVE<\/span><\/h4>\n<h2><\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>Vas zanima, zakaj se kupci odlo\u010dijo za eno trgovino namesto za drugo ali kako se njihovi nakupovalni vzorci spreminjajo v dinami\u010dnem tr\u017enem okolju? I\u0161\u010dete na\u010dine, kako pritegniti, pridobiti in zadr\u017eati kupce? Imamo odgovore.<\/span><br \/>\n<span style=\"%22font-weight:\" 400;%22>ALL SHOPPER is a typical research initiative where we dig into your brand image, availability, and what customers really think. We provide comprehensive analysis and insights on shopping habits and how prices affect what ends up in the cart. And we don\u2019t just do it once \u2014 we keep tabs on things multiple times a year to give you an ongoing look at what&#8217;s happening.<\/span><br \/>\n<span style=\"%22font-weight:\" 400;%22>Shopper's Mind Retail je prava re\u0161itev za vas, \u010de \u017eelite pridobiti bolj\u0161e razumevanje trendov in vpogled v konkuren\u010dnost, podobo blagovne znamke, dostopnost ter priljubljenost maloprodajnih verig z vidika kupcev.<\/span>&#8221; content_last_edited=&#8221;on|phone&#8221; module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Shopper&#8217;s Mind Retail Report is the ultimate insight into online shopping.<br \/>Vas zanima, zakaj se kupci odlo\u010dijo za eno trgovino namesto za drugo ali kako se njihovi nakupovalni vzorci spreminjajo v dinami\u010dnem tr\u017enem okolju? I\u0161\u010dete na\u010dine, kako pritegniti, pridobiti in zadr\u017eati kupce? Imamo odgovore.<\/p>\n<p>Shopper&#8217;s Mind Retail is a research initiative powered by our platform for consumer insight. We dig into consumption patterns, habits and emerging trends. Research focuses on retail brand strength, perception, relevance and availability. We provide comprehensive end-consumer insight into consumer shopping habits and the broader market environment. And this isn&#8217;t a one-time snapshot\u2014we continuously monitor these metrics throughout the year to give you an ongoing perspective on key trends and indicators.<\/p>\n<p>Shopper&#8217;s Mind Retail is your go-to service if you want to understand market trends and gain deep insights into the competitiveness of retail chains, their brand image, availability, and popularity, all from the consumer&#8217;s perspective.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Shoppers-Mind-Retail.jpg&#8221; title_text=&#8221;Shoppers Mind Retail&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Stopite v stik z nami in izvedite, kako vam lahko pomagamo.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;All Finance&#8221; module_id=&#8221;all-finance&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>All Finance Banks je celovita platforma, ki omogo\u010da prepoznavanje trendov in ponuja poglobljen vpogled v ban\u010dni sektor.<\/p>\n<p>Vas zanima, kak\u0161ni so trendi na ban\u010dnem trgu in kako jih vidijo potro\u0161niki? Ponujamo vam odgovore. All Finance presega zgolj statistiko in \u0161tevilke ter prina\u0161a poglobljene vpoglede v mo\u010d blagovne znamke, uporabni\u0161ko izku\u0161njo, zaupanje, zvestobo in uporabo finan\u010dnih produktov ter storitev. Pomagamo vam pri krmarjenju na tem visoko konkuren\u010dnem in reguliranem trgu.<\/p>\n<p>Pri All Finance uporabljamo posebno podskupino znotraj Valiconovega spletnega panela, ki jo sestavlja baza ve\u010d kot 30.000 potro\u0161nikov iz Adria regije, ki delijo svoja mnenja in izku\u0161nje z ban\u010dnim sektorjem. Izvajamo redno spremljanje (obi\u010dajno enkrat letno v prvem \u010detrtletju) ban\u010dnih navad, na\u0161a platforma pa samodejno zaznava spremembe v ban\u010dnih profilih panelistov, npr. spremembe pri uporabi primarne banke. Ko je zaznana sprememba, se samodejno spro\u017eijo dodatna vpra\u0161anja o nakupni poti stranke.<\/p>\n<p>Z na\u0161im obse\u017enim vzorcem ne praskamo le po povr\u0161ju - poglobljeno analiziramo potro\u0161nike in vam tako zagotovimo podrobno razumevanje trga. To med drugim vklju\u010duje tudi vpoglede v mikrosegmente in jasno analizo migracijskih vzorcev strank.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/valicon-all-finance.jpg&#8221; title_text=&#8221;valicon all finance&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\" href=\"https:\/\/www.valicon.net\/sl\/contact\/\">Za\u010dnite delovati proaktivno, predvidite trende na ban\u010dnem trgu z All Finance. Stopite v stik.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Kontinuirano spremljanje velikega, reprezentativnega vzorca za prepoznavanje klju\u010dnih premikov na trgu in dolgoro\u010dnih trendov.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Vpogledi v manj\u0161e ciljne skupine (uporabno za banke z manj\u0161imi tr\u017enimi dele\u017ei).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Razumevanje mikro-ciljnih skupin, vklju\u010dno z atipi\u010dnimi skupinami.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Opise ciljnih skupin, ki so lahko va\u0161e nove potencialne stranke.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Preverjene kazalnike in redne posodobitve.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Podroben vpogled v nakupno pot stranke, vklju\u010dno s klju\u010dnimi dejavniki, ki privedejo do menjave banke.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All Finance je temeljno orodje za vpogled v tr\u017ene trende, ki ga uporabljajo vse ve\u010dje banke v regiji. Omogo\u010da jim spremljanje strukturnih sprememb na trgu, ocenjevanje lastnih aktivnosti in aktivnosti konkurence ter izpopolnjevanje marketin\u0161ke strategije.<\/span>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;All Insurance&#8221; module_id=&#8221;all-insurance&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">All Insurance je vsestranska raziskovalna re\u0161itev, ki nudi vpogled v zavarovalni\u0161ki trg z vidika kon\u010dnih potro\u0161nikov (zavarovancev) v vseh glavnih kategorijah zavarovanj. Temelji na neprekinjenem spremljanju uporabe zavarovanj posameznikov, zna\u010dilnosti zavarovalnih polic, cen in odnosa do blagovnih znamk.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Vklju\u010duje vse glavne tradicionalne kazalnike, kot so mo\u010d blagovne znamke, NPS, zaupanje in segmentacija zvestobe strank. Raziskava se izvaja na na\u0161i inovativni spletni panelni platformi, na kateri ve\u010d kot 20.000 anga\u017eiranih udele\u017eencev deli svoja mnenja.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 dolgoro\u010dni pristop pomeni, da nenehno spremljamo utrip zavarovalni\u0161kega trga s spremljanjem sprememb (kot so migracije in premiki med zavarovalnicami). Z na\u0161im obse\u017enim vzorcem, najnovej\u0161im znanjem o panogi in analizo modela nakupnih poti se poglabljamo v mikrosegmente in tako zagotovimo uporabne vpoglede v zavarovalni\u0161ko okolje, ki neposredno vplivajo na vas.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/valicon-all-insurence.jpg&#8221; title_text=&#8221;valicon all insurence&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Spoznajte, zakaj va\u0161e stranke odhajajo, in utrdite svoj tr\u017eni dele\u017e. Stopite v stik z nami.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Klju\u010dne prednosti za vas:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Zbiranje podatkov na velikem vzorcu z neprekinjenim spremljanjem istih posameznikov in zaznavanjem sprememb skozi \u010das.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Vpogled v manj\u0161e ciljne skupine (uporabno za zavarovalnice z manj\u0161imi tr\u017enimi dele\u017ei).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Razumevanje mikrosegmentov, kar vam omogo\u010da prepoznavanje in ciljanje visoko-potencialnih ali premalo nagovorjenih skupin strank.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Opise ciljnih skupin, ki imajo potencial, da  postanejo va\u0161e nove stranke<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Preverjene kazalnike in redne posodobitve.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Podroben vpogled v pot stranke, ki razkriva klju\u010dne dejavnike in sti\u010dne to\u010dke, ki vodijo do nakupa zavarovalne police.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Shopper&#8217;s Mind eCommerce&#8221; module_id=&#8221;s-mind&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ste blagovna znamka na podro\u010dju spletne prodaje ali trgovec na drobno, ki i\u0161\u010de na\u010dine za privabljanje, pridobivanje in ohranjanje strank?<\/span><span style=\"font-weight: 400;\">\u010ce je odgovor DA, so poro\u010dila Shopper\u2018s Mind eCommerce prava re\u0161itev za vas. Na\u0161 standardizirani pristop zagotavlja sistemati\u010dne povratne informacije neposredno s trga ter spletnim trgovcem na drobno in drugim spletnim akterjem omogo\u010da, da ostanejo en korak pred trendi e-trgovine in odkrijejo mo\u017ene izbolj\u0161ave. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Na\u0161a posebnost je neposredna primerljivost standardiziranih kazalnikov skozi \u010das in po regijah, kar zagotavlja dragocen vpogled v vedenje potro\u0161nikov. Medtem ko imajo spletni trgovci na drobno dostop do razli\u010dnih podatkov o prodaji, pa poro\u010dila Shopper's Mind presegajo te okvire in ponujajo poglobljen vpogled v miselnost in izku\u0161nje potro\u0161nikov ter razkrivajo njihove nakupne navade in klju\u010dne dejavnike za dolgoro\u010dni uspeh.<\/p>\n<p>Na\u0161a storitev je specializirana za izvajanje podrobnih raziskav, ki zagotavljajo celovit pregled trga e-trgovine v Sloveniji, Srbiji, Bosni in Hercegovini, ter na Hrva\u0161kem.<span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Shoppers-Mind-eCommerce.jpg&#8221; title_text=&#8221;Shoppers Mind eCommerce&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Naro\u010dite poro\u010dilo Shopper<span>\u2019s <\/span>Mind eCommerce<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na voljo sta dve vrsti poro\u010dil: Poro\u010dilo o pregledu trga in poro\u010dilo o vpogledu v ciljno skupino (prejmete na zahtevo).<\/span><\/p>\n<p><strong>Poro\u010dilo o pregledu trga nudi<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">raz\u0161irjenost in pogostost spletnega nakupovanja z raz\u010dlenitvijo po starostnih segmentih,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">trendi pla\u010dilnih in dostavnih metod, vklju\u010dno z raz\u010dlenitvijo po starosti,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">pregled nakupnih kategorij in trendov z razdelitvijo po nakupih v doma\u010dih in tujih trgovinah,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">kanali iskanja informacij in nakupa,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">poglobljeno analizo nakupne poti kupcev po izbranih demografskih segmentih, lastnostih nakupa in nakupnih kategorijah.<\/span><\/li>\n<\/ul>\n<p><strong>Poro\u010dilo o vpogledu v ciljno skupino vklju\u010duje<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>profil strank<\/strong>: demografija<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>nakupni profil s klju\u010dnimi elementi<\/strong>: Kategorija nakupa, na\u010din pla\u010dila, vrsta dostave, vrednost nakupa, \u010das do dostave<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>indeks odnosa<\/strong>: ocena stali\u0161\u010da potro\u0161nika do va\u0161e blagovne znamke, ki vklju\u010duje NPS in splo\u0161no zadovoljstvo.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>uporabni\u0161ka izku\u0161nja<\/strong>: zadovoljstvo in pomembnost posameznih elementov.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>nakupna pot stranke v treh fazah<\/strong>: spodbude, raziskovanje (iskanje informacij pred nakupom) in kon\u010dni motivatorji za nakupno odlo\u010ditev.<\/span><\/li>\n<li><strong>naprave, uporabljene za raziskavo in nakup.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Valicon Insight Platform (VIP)&#8221; module_id=&#8221;consumer-profiles&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">VIP - Valicon Insight Platforma vklju\u010duje temeljit pregled navad in vedenja potro\u0161nikov, ki strankam ponuja vpogled v dolo\u010dene ciljne skupine. Na podlagi podatkov, zbranih pri ve\u010d kot 6000 \u010dlanih spletnega panela Valicon, zagotavljamo podrobne profile, ki zajemajo informacije o medijskih navadah, uporabi dru\u017ebenih omre\u017eij in pametnih telefonov, prosto\u010dasnih dejavnostih in temeljnih \u017eivljenjskih vrednotah.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ti profili pravzaprav pripovedujejo zgodbo o va\u0161ih trenutnih in potencialnih strankah. <\/span><span style=\"font-weight: 400;\">S sistemati\u010dnim razumevanjem vedenja potro\u0161nikov je Valicon Insight Platforma  dragoceno orodje, ki zagotavlja potrebne informacije za razvoj u\u010dinkovitih medijskih na\u010drtov, oblikovanje tr\u017enih strategij, prilagajanje izdelkov potrebam ciljnih skupin in doseganje konkuren\u010dne prednosti na dinami\u010dnem trgu.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Va\u0161e stranke imajo svojo zgodbo \u2013 dovolite Valiconu, da vam pomaga prisluhniti in vas popelje v svet spoznanj o potro\u0161nikih!<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/VIP-Valicon-Insight-Platform.jpg&#8221; title_text=&#8221;VIP Valicon Insight Platform&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Spoznajte potro\u0161ni\u0161ke navade va\u0161ih kupcev.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Profili potro\u0161nikov, ki so na voljo:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Medijski profil<\/strong>: Spoznajte medijske navade svojega ob\u010dinstva, ki zajemajo video- in avdioplatforme, televizijske preference, \u017eanre vsebin, branje tiska ter druge klju\u010dne vidike za oblikovanje natan\u010dnih medijskih strategij.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Profil uporabe dru\u017ebenih medijev:<\/strong>: Pridobite vpogled v vzorce uporabe dru\u017ebenih medijev, \u010das, ki ga potro\u0161niki pre\u017eivijo na posamezni platformi, priljubljena omre\u017eja in stopnjo vklju\u010denosti ob\u010dinstva, kar vam bo pomagalo prilagoditi pristop k dru\u017ebenim medijem.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Profil uporabe pametnih telefonov<\/strong>: Analizirajte vedenje pri uporabi pametnih telefonov, da lahko optimizirate komunikacijske kanale, preference naprav in pogostost uporabe za u\u010dinkovito povezovanje z ob\u010dinstvom.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Vedenjski in osebnostni profil<\/strong>: Spoznajte nakupovalne navade, zvestobo blagovni znamki, preference do lokalnih izdelkov in klju\u010dne \u017eivljenjske vrednote ter s prilagojenimi strategijami izbolj\u0161ajte interakcijo s strankami in poslovanje.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Izberite storitev, ki jo potrebujete:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Pripravljena poro\u010dila<\/strong>: Ob\u010dasno razpolo\u017eljiva poro\u010dila o dolo\u010denih ciljnih skupinah, kot je profil generacije Z, ki zagotavljajo takoj\u0161nji vpogled v dinami\u010dne generacijske preference.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Poro\u010dila iz obstoje\u010dih podatkov<\/strong>: Hitro dostopajte do poro\u010di, prilagojenih va\u0161im potrebam, pripravljenih iz obstoje\u010dih podatkov Valiconove Insight Platforme.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ad hoc prepoznavanje<\/strong>: Oblikujte vpra\u0161alnik po meri, da dose\u017eete to\u010dno dolo\u010dene ciljne skupine, ki niso zajete v obstoje\u010dih podatkih, ter si tako zagotovite hitro izvedbo raziskave in dostavo poro\u010dila.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Dopolnitev va\u0161e raziskave<\/strong>: Dopolnite svoje teko\u010de raziskave z moduli profilov potro\u0161nikov dru\u017ebe Valicon, ki obogatijo rezultate in pospe\u0161ijo raziskovalni proces.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Segmentacija trga<\/strong>: Uporabite podatke Valicon Insight Platforme za podrobno segmentacijo trga, bodisi samostojno bodisi v kombinaciji z drugimi produkti dru\u017ebe Valicon.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Optimizirajte svoje kampanje, sporo\u010dila in tr\u017eenjske strategije s storitvijo Valicon Insight Platform ter zagotovite skladnost s potrebami in \u017eeljami svojega ob\u010dinstva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne samo da ciljate potro\u0161nike - razumite, vklju\u010dite in obdr\u017eite jih na u\u010dinkovit na\u010din.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Consumer Segmentation&#8221; module_id=&#8221;consumer-segmentation&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Segmentacija potro\u0161nikov je temelj za resni\u010dno razumevanje va\u0161ih strank in njihovih potreb. Z njo trg razdelimo na manj\u0161e, med seboj podobne skupine ali segmente, ki jih lahko bolje razumemo, prepoznamo njihove specifi\u010dne potrebe, navade in motivacije ter jim posledi\u010dno prilagodimo svoje izdelke, storitve in marketin\u0161ke aktivnosti.<br \/>V Valiconu verjamemo, da je uspe\u0161na segmentacija strate\u0161ki proces, ki se za\u010dne in kon\u010da znotraj va\u0161ega podjetja in mora biti popolnoma prilagojen va\u0161i organizacijski strukturi. Da bi zagotovili, da je segmentacija resni\u010dno uporabna in prina\u0161a poslovno vrednost na vseh ravneh va\u0161e organizacije, najprej skupaj z vami jasno opredelimo cilje segmentacije, njen obseg in spremenljivke za opazovanje ter analiziramo obstoje\u010de podatke.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uporabljamo \u0161irok nabor preverjenih segmentacijskih pristopov, ki jih prilagodimo na\u0161im naro\u010dnikom in njihovim specifi\u010dnim izzivom:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Value-based<\/strong>: Na podlagi denarne vrednosti stranke<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Behavioral<\/strong>: Based on the customer&#8217;s habits<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Propensity-based:<\/strong> Temelji na verjetnosti za navzkri\u017eno (cross-sell) in dodatno prodajo (up-sell).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Loyalty-based:\u00a0<\/strong> Na podlagi stopnje zvestobe znamki.\u00a0<\/span><\/li>\n<li><strong>Socio-demographic and life-stage:\u00a0 <\/strong>Glede na \u017eivljenjsko obdobje.<\/li>\n<li><strong>Needs\/attitude-based:<\/strong> Segmenti indentificirani glede na potrebe.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Consumer-Segmentation.jpg&#8221; title_text=&#8221;Consumer Segmentation&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">\u017delite bolje razumeti svoje stranke? Stopite v stik z nami.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;||0px|||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Vsaka od navedenih segmentacij slu\u017ei svojemu namenu, vendar v Valiconu segmentacijo gradimo na hibridnem modelu oziroma na pristopu, ki kombinira in zdru\u017euje opredeljene pristope. Razumemo, da segmentacija ni cilj sama po sebi, temve\u010d strate\u0161ko orodje za doseganje va\u0161ih konkretnih poslovnih ciljev. Podatke vam pomagamo spremeniti v uporabne vpoglede in strategije, ki delujejo.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Corporate Reputation&#8221; module_id=&#8221;reputation&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Predstavljajte si, da imate svoj sledilnik ugleda, ki vam pomaga razumeti, kaj si stranke resni\u010dno  mislijo o va\u0161i blagovni znamki, obenem pa vam ponuja vpoglede potrebne za izbolj\u0161anje podobe va\u0161ega podjetja in izstopanje v panogi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Storitev korporativni ugled (Corporate Reputation) omogo\u010da prav to. Pozorno preu\u010dimo, kako uspe\u0161na so velika podjetja na posameznem trgu v smislu \u010dustvenega in racionalnega ugleda, ki ga u\u017eivajo pri potro\u0161nikih. \u010custva najbolje poka\u017eejo, kako ljudje vidijo dolo\u010deno podjetje, medtem ko racionalna plat zajema vse dejavnike, ki jih lahko podjetja nadzorujejo, na primer njihove poslovne prakse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pristop prilagodimo tako, da ustreza posameznemu trgu in s postavljanjem pravih odprtih vpra\u0161anj dobimo celotno sliko stanja. Na\u0161a sindicirana raziskava zajema vse glavne akterje na dolo\u010denem trgu, kar vam omogo\u010da, da primerjalno ocenite njihovo uspe\u0161nost.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">V raziskavo vklju\u010dimo tudi nekaj najbolj\u0161ih tujih podjetij, da dobite resni\u010den ob\u010dutek, kako ste pozicionirani. \n\nTa raziskava se neprekinjeno izvaja \u017ee ve\u010d let, kar vam omogo\u010da, da spremljate lastno uspe\u0161nost in jo primerjate z rezultati konkurentov skozi \u010das.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Emocionalne in racionalne vpoglede<\/strong>: Spoznajte kaj ljudje \u010dutijo glede va\u0161e blagovne znamke in kaj si mislijo o va\u0161ih dejanjih.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Primerjalna analiza konkurence<\/strong>Poglejte, po \u010dem izstopate, in odkrijte klju\u010dna podro\u010dja za izbolj\u0161ave.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Nenehono spremljanje:<\/strong> Ve\u010dletna raziskava vam omogo\u010da, da spremljate svojo uspe\u0161nost in jo primerjate s konkurenti skozi \u010das.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide8.jpg&#8221; title_text=&#8221;Slide8&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Okrepite svoj ugled. Stopite v stik z nami.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;360\u00b0 Feedback Model&#8221; module_id=&#8221;feedback-model&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 model povratnih informacij 360\u00b0 (360\u00b0 Feedback) je va\u0161a najbolj\u0161a re\u0161itev za u\u010dinkovit razvoj in na\u010drtovanje zaposlenih.<\/span><br \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omogo\u010da vam letni pregled kompetenc zaposlenih ter razkriva osebne prednosti in podro\u010dja rasti v 7 klju\u010dnih dimenzijah. Z njim dobite kristalno jasen vpogled v podro\u010dja, ki jih je potrebno izbolj\u0161ati. Vodjam tako ponuja trdno osnovo za letne razgovore. Ti neprecenljivi podatki va\u0161emu podjetju omogo\u010dajo organizacijo dodatnega usposabljanja in coachinga in tako zagotovijo, da ima vsak \u010dlan tima vse, kar potrebuje za uspe\u0161no delo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za vse zaposlene se uporablja ista shema, kar omogo\u010da primerljivost in povratne informacije iz vseh zornih kotov, od kolegov na primerljivih delovnih mestih do vodij in podrejenih.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z na\u0161im modelom povratnih informacij 360\u00b0 boste dostopali do celovitega pristopa k razvoju zaposlenih, ki spodbuja uspeh tako z vidika zaposlenih kot podjetja ter krepi medsebojno razumevanje in prispeva k rasti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Podrobne vpoglede v kompetence posameznih zaposlenih in podro\u010dja za izbolj\u0161ave, kar zagotavlja jasno podlago za na\u010drtovanje ciljanih usposabljanj in coachinga.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0Ve\u010ddimenzionalni pogled na splo\u0161no uspe\u0161nost podjetja, zbran z razli\u010dnih zornih kotov.\u00a0\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Uporabna analiza, ki opredeli specifi\u010dne organizacijske spremembe, potrebne za spodbujanje uspeha.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jasna identifikacija klju\u010dnih kompetenc tako za posamezne \u010dlane kot za celotne time.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide3.jpg&#8221; title_text=&#8221;Slide3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Razvijte potencial svojega tima. Za\u010dnite zdaj.\u00a0<br \/><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_id=&#8221;footer-links&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;70%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;44px||0px||false|false&#8221; global_module=&#8221;1924&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Code&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<pee class=\"our-services-link\">\u00a9 Valicon 2026<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Outfit|300|||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;5px||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"our-services-link\"><a href=\"\/sl\/terms\/\">Pogoji poslovanja<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Outfit|300|||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;5px||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"our-services-link\"><a href=\"https:\/\/www.valicon.net\/sl\/privacy-policy-b2b\/\">Privacy &#8211; B2B<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Outfit|300|||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;5px||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"our-services-link\"><a href=\"https:\/\/www.valicon.net\/sl\/privacy-data-collection\/\">Privacy &#8211; Data collection<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Outfit|300|||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;5px||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"our-services-link\"><a href=\"\/sl\/cookie-policy\/\">Pravilnik o pi\u0161kotkih<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>PRODUCT DEVELOPMENT &amp; TESTING:\u00a0 ConceptICON Product Tests Price Sensitivity Analysis BRANDING: Brand Track ADVERTISING: Ad.Diagnosticon Neuromarketing Predictive Targeting CUSTOMER EXPERIENCE (CX): Satisfaction (CSI) t(CX) Feedback CONSUMER TRACKING &amp; INSIGHTS: Shopper&#8217;s Mind Retail All Finance All Insurance Shopper&#8217;s Mind eCommerce VIP &#8211; Valicon Insight Platform Consumer Segmentation CORPORATE &amp; HR: Corporate Reputation 360\u00b0 Feedback Model OUR [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-313","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.valicon.net\/sl\/wp-json\/wp\/v2\/pages\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valicon.net\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.valicon.net\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.valicon.net\/sl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valicon.net\/sl\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":0,"href":"https:\/\/www.valicon.net\/sl\/wp-json\/wp\/v2\/pages\/313\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.valicon.net\/sl\/wp-json\/wp\/v2\/media?parent=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}