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Number of online purchases made with credit cards (or other methods of card related online payments) is increasing. In 2017, 43% of online purchases were made with credit cards. For the first time since the start of the Shopper’s Mind research, the percentage of...
Valicon, leading marketing consulting and research company in South East Europe has partnered with Infobip, global communications platform for businesses. Valicon and Infobip will be utilizing Infobip OMNI solution enhancing its market research palette with engaging...
Technological impacts, new and hybrid motives, new consumer generations and consumer segments have contributed to the fact that the destination is no longer understood as a border defined area but as a whole region that can include several municipalities. So an...
Originally published in Marketing Magazin (no. 431) It seems consumer neuroscience is finally getting the role it deserves. After the first wave of enthusiasm and the subsequent silence, we can now see a glimpse of hope and it seems we are finally stepping beyond...
Coca-Cola is the new leader on the “VALICON TOP25 REGIONAL BRANDS” ranking in the Adriatic region. Regional brands are closing the gap towards the global brands in “VALICON TOP25 REGIONAL BRANDS” ranking. »TOP25 REGIONAL BRANDS« »TOP10 COUNTRY BRANDS«...
Jedna od najvažnijih tema u Sarajevu tokom decembra, ali i svake zime, je zagađenost zraka, odnosno velika koncentracija polutanata opasnih po zdravlje građana. Kao i kod svih situacija od velikog interesa javnosti, posebno u doba društvenih mreža, pojavljuje se jako...