How neuroscience improves the effectiveness of stories: Case study Argeta
“At first glance it may seem that creative intuition and neuroscience stand on the opposite banks, but in fact they are effective allies. Cooperating with Valicon on the Argeta project has confirmed the potential of neuro testing in optimizing messages,...
The secret of meeting new clients with the help of technology connections
Recently, I attended a meeting with a client, who detected a problem with marketing of their services as a member of wider project group. This is reputable financial institution, which started to face a decline in the number of clients, departures and of course...
VALICON TOP25 BRANDS: Milka still on top, Argeta the strongest Slovenian brand
In order to place high on the Valicon TOP25 regional list of brand strength, constant work, innovation and a strong story are required – we have been emphasizing this for a while and it won’t hurt if we say it again. A brand needs to be very consistent with its story...