{"id":313,"date":"2024-04-03T09:45:53","date_gmt":"2024-04-03T09:45:53","guid":{"rendered":"https:\/\/valiconweb.sys.valicon.net\/?page_id=313"},"modified":"2025-10-13T14:25:41","modified_gmt":"2025-10-13T14:25:41","slug":"services","status":"publish","type":"page","link":"https:\/\/www.valicon.net\/hr\/services\/","title":{"rendered":"Usluge"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;100vh&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_id=&#8221;services-sidebar&#8221; module_class=&#8221;services-sidebar&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|17px|20px|17px|false|false&#8221; border_radii=&#8221;off|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;(t)CX MONITORING&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>RAZVOJ I TESTIRANJE PROIZVODA:\u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"#concept-icon\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">ConceptICON<\/a><span data-sheets-root=\"1\"><\/span><\/li>\n<li><a href=\"#product-tests\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Testiranje proizvoda<\/a><\/li>\n<li><a href=\"#price-sensitivity-analysis\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Analiza cjenovne osjetljivosti<\/a><\/li>\n<\/ul>\n<p><strong>BRANDING:<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\"><a href=\"#bsit\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Pra\u0107enje brenda (Brand Track)<\/a><\/span><\/li>\n<\/ul>\n<p><strong>OGLA\u0160AVANJE:<\/strong><\/p>\n<ul>\n<li><a href=\"#ad-diagnosticon\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Ad.Diagnosticon<\/a><\/li>\n<li><a href=\"#neuromarketing\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Neuromarketing<\/a><span data-sheets-root=\"1\"><\/span><\/li>\n<li><a href=\"#predictive-targeting\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Predictive Targeting<\/a><\/li>\n<\/ul>\n<p><strong>KORISNI\u010cKO ISKUSTVO (CX):<\/strong><\/p>\n<ul>\n<li><a href=\"#satisfaction\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Satisfaction (CSI)<\/a><strong><\/strong><\/li>\n<li><a href=\"#tcx-monitoring\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">t(CX) Feedback<\/a><\/li>\n<\/ul>\n<p><strong>PRA\u0106ENJE POTRO\u0160A\u010cA I UVIDI:<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\"><a href=\"#shoppers-mind-retail\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Shopper&#8217;s Mind Retail<\/a><\/span><\/li>\n<li><a href=\"#all-finance\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">All Finance<\/a><\/li>\n<li><a href=\"#all-insurance\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">All Insurance<\/a><\/li>\n<li><a href=\"#s-mind\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Shopper&#8217;s Mind eCommerce<\/a><\/li>\n<li><a href=\"#consumer-profiles\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">VIP &#8211; Valicon Insight Platform<\/a><a href=\"#consumer-profiles\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\"><\/a><\/li>\n<li><a href=\"#consumer-segmentation\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Segmentacija potro\u0161a\u010da<\/a><\/li>\n<\/ul>\n<p><strong>KORPORATIVNI POSLOVI I HR:<\/strong><\/p>\n<ul>\n<li><a href=\"#reputation\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Korporativna Reputacija<\/a><\/li>\n<li><a href=\"#feedback-model\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">360\u00b0 Feedback Model<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; module_class=&#8221;services-content&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E USLUGE<\/span><\/h4>\n<h2><\/h2>\n<h2>To help you make<br \/>informed business<br \/>decisions, we go<br \/>beyond data.<\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>Whether you are a big organisation or a small business, understanding people\/consumers and their behaviour (how they think, feel and act, their values and reflections) is the key driver to your business success. With your needs in mind, we provide clearly and precisely tailored market research, brand building solutions and human expertise that help your business grow.<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E USLUGE<\/span><\/h4>\n<h2><\/h2>\n<h2>To help you make<br \/>informed business<br \/>decisions, we go<br \/>beyond data.<\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>Whether you are a big organisation<br \/>or a small business, understanding people\/consumers and their behaviour<br \/>(how they think, feel and act, their values<br \/>and reflections) is the key driver to your business success. With your needs in<br \/>mind, we provide clearly and precisely tailored market research, brand building solutions and human expertise that help yourbusiness grow.<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Outfit|300|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Outfit|300||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;15px&#8221; header_4_letter_spacing=&#8221;6px&#8221; header_4_line_height=&#8221;1.6em&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;1%&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;9vw&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>NA\u0160E USLUGE<\/h4>\n<h2><\/h2>\n<h2><span>Uspjeh Va\u0161eg poslovanja gradimo na sinergiji vrhunske tehnologije i ekspertize na\u0161eg tima.<\/span><\/h2>\n<p><span><\/span><\/p>\n<p><span><span style=\"font-weight: 400;\">Pregledajte na\u0161e usluge i odaberite onu koja najbolje odgovara Va\u0161im potrebama.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;ConceptICON&#8221; module_id=&#8221;concept-icon&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u017delite otkriti puni potencijal svoje kategorije proizvoda ili usluga?<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">ConceptICON pru\u017ea dubinsku analizu tr\u017ei\u0161nih trendova, same kategorije proizvoda i skrivenih potreba koje tek treba otkriti. Poma\u017ee Vam da precizno odredite neiskori\u0161tene poslovne prilike, oblikujete koncept novog proizvoda ili usluge, te da usavr\u0161ite postoje\u0107e ideje u direktnoj suradnji s Va\u0161im potro\u0161a\u010dima.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Va\u0161e istra\u017eivanje s ConceptICON po\u010dinje odabirom jednog od modula koji odgovara Va\u0161im potrebama:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>OSNOVNI MODUL<\/strong> \u2013 Idealan izbor ako ve\u0107 posjedujete podatke o trendovima, kategoriji i potro\u0161a\u010dima, te imate koncepte novih proizvoda ili usluga spremne za evaluaciju.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>PRO\u0160IRENI MODUL<\/strong> \u2013 Savr\u0161en kada imate osnovnu ideju, ali je trebate obogatiti uvidima potro\u0161a\u010da ili je razviti u potpuni koncept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>NAPREDNI MODUL<\/strong> \u2013 Za sve koji kre\u0107u od nule; kada nemate podatke o trendovima, kategoriji ili potrebama potro\u0161a\u010da, pa \u010dak ni osnovnu ideju o proizvodu.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u0160to mo\u017eete o\u010dekivati:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Analiza sekundarnih podataka: Sveobuhvatan pregled kategorije (Napredni modul)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Radionica s potro\u0161a\u010dima: Razumijevanje kategorije (Pro\u0161ireni i Napredni modul).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Interna radionica: Oblikovanje koncepta (Pro\u0161ireni i Napredni modul).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Radionica s potro\u0161a\u010dima: Ocjenjivanje i dorada koncepta (Sva tri modula).<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide6.jpg&#8221; title_text=&#8221;Slide6&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Kreirajte proizvod koji \u0107e Va\u0161i kupci obo\u017eavati. Testirajte Va\u0161 koncept odmah.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Product Tests&#8221; module_id=&#8221;product-tests&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Prestanite naga\u0111ati kako potro\u0161a\u010di do\u017eivljavaju va\u0161 proizvod. Saznajte.<br \/>Testiranje proizvoda Va\u0161em poslovanju pru\u017ea klju\u010dne uvide potrebne za optimizaciju karakteristika proizvoda, garanciju njegove kvalitete i zna\u010dajno pove\u0107anje prilika za uspjeh na tr\u017ei\u0161tu. Poma\u017eemo Vam da to\u010dno razumijete kako Va\u0161a ciljna skupina do\u017eivljava i percipira Va\u0161 proizvod \u2013 bez obzira je li  on potpuno nov ili je ve\u0107 etabliran na tr\u017ei\u0161tu.\n\nPromatranjem stvarne upotrebe i prikupljanjem povratnih informacija od potro\u0161a\u010da, mo\u017eete:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ocijeniti klju\u010dne senzorne karakteristike (miris, okus, izgled).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identificirati prednosti i nedostatke proizvoda.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Izmjeriti ukupno zadovoljstvo i predvidjeti namjeru kupnje.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Otkriti klju\u010dne elemente koji bi mogli uzrokovati nezadovoljstvo.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dobiti jasne preporuke za optimizaciju zasnovane na podacima.<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Product-Tests.jpg&#8221; title_text=&#8221;Product Tests&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\" href=\"https:\/\/www.valicon.net\/hr\/contact\/\">Kako Va\u0161a ciljna skupina zaista do\u017eivljava Va\u0161 proizvod? Mi Vam to mo\u017eemo pokazati.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 pristup je osmi\u0161ljen za jasno\u0107u i sna\u017ean utjecaj, te ide dalje od standardnih povratnih informacija. Na\u0161a sveobuhvatna analiza uklju\u010duje mo\u0107ne alate poput \"\"Penalty\"\" analize kako bi precizno identificirala pobolj\u0161anja sa velikim utjecajem i smanjenja tro\u0161kova sa niskim rizikom.\n\nPored toga, mjerimo namjeru kupnje ve\u0107 od faze koncepta, \u010dime osiguravamo da svaka Va\u0161a odluka bude pametna investicija u budu\u0107nost proizvoda.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Price Sensitivity Analysis&#8221; module_id=&#8221;price-sensitivity-analysis&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Jeste li se ikada zapitali za\u0161to neki kupci mijenjaju brendove zbog popusta od 10%, dok drugi ostaju lojalni \u010dak i nakon zna\u010dajnog pove\u0107anja cijena?\n\nOdgovor le\u017ei u cjenovnoj osjetljivosti.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161a Analiza cjenovne osjetljivosti, koja \u010desto slijedi nakon testiranja proizvoda i koncepta, omogu\u0107ava Vam da prona\u0111ete optimalnu cijenu koja maksimizira prihod i profitabilnost, a da pritom ne odbijete kupce.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Analizom stvarnih povratnih informacija potro\u0161a\u010da, odre\u0111ujemo poziciju Va\u0161eg proizvoda unutar \u010detiri klju\u010dna cjenovna praga:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Preskupo<\/strong>: Cjenovni rang kod kojeg potro\u0161a\u010di odbijaju kupnju, smatraju\u0107i ga previsokim.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Previ\u0161e jeftino<\/strong>: Cjenovni rang kod kojeg potro\u0161a\u010di po\u010dinju sumnjati u kvalitetu proizvoda.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Skupo (ali prihvatljivo)<\/strong>: Gornja granica prihvatljivog cjenovnog ranga, koju kupci do\u017eivljavaju kao visoku, ali su je i dalje spremni platiti.<\/span><\/li>\n<li><strong>Dobra vrijednost za novac<\/strong>: Cjenovni rang koji potro\u0161a\u010di percipiraju kao odli\u010dan omjer cijene i kvaliteta.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ovi uvidi Vam omogu\u0107avaju da izgradite cjenovnu strategiju zasnovanu na stvarnim percepcijama potro\u0161a\u010da, a ne samo na pretpostavkama.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Price-Sensitivity.jpg&#8221; title_text=&#8221;Price Sensitivity&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\" href=\"https:\/\/www.valicon.net\/hr\/contact\/\">Znate li koliko su Va\u0161i kupci spremni platiti? Prona\u0111ite Va\u0161u optimalnu cijenu.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Otkrijte to\u010dno koliko su Va\u0161i kupci zaista spremni platiti za vrijednost koju nudite. Rije\u0161ite se vje\u010dite dileme: gubite li zbog zbog preniske cijene profit, ili zbog previsoke odbijate kupce.<\/p>\n<p>Odre\u0111ivanjem Va\u0161e idealne cjenovne pozicije u odnosu na konkurenciju, stje\u010dete klju\u010dnu strate\u0161ku prednost. To je od temeljne va\u017enosti u nesigurnim vremenima, posebno kada konkurenti agresivno sni\u017eavaju cijene ili kada lansirate novi proizvod na novo tr\u017ei\u0161te.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Brand Track&#8221; module_id=&#8221;bsit&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_margin_tablet=&#8221;||5px||false|false&#8221; custom_margin_phone=&#8221;||5px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Pra\u0107enje brenda (Brand Track) je vi\u0161e od desetlje\u0107a jedna od najafirmiranijih i najrasprostranjenijih Valiconovih metodologija. Usavr\u0161ili smo ovaj alat za analizu brenda do te mjere da \u010desto slu\u017ei i kao po\u010detna to\u010dka i kao zavr\u0161na evaluacija u projektnom ciklusu klijenta.\n\nNa po\u010detku, on procjenjuje trenutni status brenda i ocrtava potencijalne strate\u0161ke smjerove; kasnije, ocjenjuje u\u010dinkovitost provedenih aktivnosti.<\/p>\n<p>Pra\u0107enje brenda (Brand Track) Vam daje uvid u stvarni puls Va\u0161eg brenda na tr\u017ei\u0161tu, onako kako ga osje\u0107aju potro\u0161a\u010di. To je direktan uvid u ono zbog \u010dega se krajnji korisnici povezuju s brendom.\n\nKoriste\u0107i prakti\u010dan, vi\u0161eslojni model \u2013 od \"\"top-of-mind\"\" svjesnosti i spontanog prisje\u0107anja, pa sve do upotrebe, zadovoljstva i lojalnosti \u2013 Pra\u0107enje brenda ra\u0161\u010dlanjuje snagu brenda i poma\u017ee Vam da precizno odredite svoju konkurentsku prednost.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Na\u0161e \u010detverodimenzionalne analize brenda baziraju se na prilago\u0111enoj prizmi, inspiriranoj Kapferovim 9-dimenzionalnim modelom imid\u017ea brenda.\n\nVjerujemo da razumijevanje brenda nije u kompleksnosti, ve\u0107 u jasno\u0107i i utjecaju u stvarnom svijetu.<\/p>\n<p>Ovaj svestrani pristup primjenjuje se u brojnim industrijama, sa specifi\u010dnim prilagodbama za sektore kao \u0161to su roba \u0161iroke potro\u0161nje (FMCG), telekomunikacije, maloprodaja, financije i op\u0107i uslu\u017eni sektor.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u0160to mo\u017eete o\u010dekivati:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Jasnu analizu snage Va\u0161eg brenda, organiziranu u piramide brenda, sa stopama konverzije izme\u0111u svakog nivoa kako bi se precizno odredila podru\u010dja za strate\u0161ko djelovanje.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jasnu definiciju faze \u017eivotnog ciklusa Va\u0161eg brenda, mjerenu kroz momentum brenda, \u0161to Vam poma\u017ee da razumijete njegovu trenutnu putanju (rast, stagnacija ili pad).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Procjenu kako Va\u0161e marketin\u0161ke aktivnosti \u2013 kao i aktivnosti Va\u0161e konkurencije \u2013 utje\u010du na cjelokupnu percepciju brenda.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Uvid u klju\u010dne strategije i aktivnosti konkurentskih brendova unutar Va\u0161e industrije.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jasnu identifikaciju tr\u017ei\u0161nih prijetnji i prilika za Va\u0161 brend.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Uvide zasnovane na podacima koji isti\u010du va\u017enost dosljednosti u Va\u0161im marketin\u0161kim aktivnostima.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Brand-Track.jpg&#8221; title_text=&#8221;Brand Track&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Spoznajte istinsku snagu Va\u0161eg brenda. Razgovarajte sa stru\u010dnjakom.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Ad.Diagnosticon&#8221; module_id=&#8221;ad-diagnosticon&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Pitate li se dopiru li zaista Va\u0161i oglasi do ciljne skupine i ostvaruju \u017eeljenu vezu s potro\u0161a\u010dima? Ad.Diagnosticon nudi odgovore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uz Ad.Diagnosticon, ra\u0161\u010dlanjujemo slo\u017eenost ogla\u0161avanja kako bismo Vam pru\u017eili jasne i primjenjive uvide koji Vam poma\u017eu da razumijete \u0161ta funkcionira, a \u0161ta ne.\n\nDetaljno analiziramo racionalne, emocionalne i bihevioralne komponente Va\u0161eg oglasa, uz klju\u010dne metrike poput vidljivosti i uskla\u0111enosti s brendom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 pristup temelji se na psihologiji emocija, perceptivnoj psihologiji i neuromarketingu, pru\u017eaju\u0107i Vam sveobuhvatan uvid u utjecaj Va\u0161ih oglasa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ad.Diagnosticon omogu\u0107ava benchmark za klju\u010dne pokazatelje uspje\u0161nosti, na osnovu baze podataka sa preko 220 testiranih oglasa u Hrvatskoj i \u0161iroj regiji.\n\nKriteriji za benchmark odre\u0111uju se u suradnji s Vama na jednom ili vi\u0161e nivoa, kao \u0161to su: geografska lokacija, usporedba s najuspje\u0161nijim oglasom u kategoriji, itd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0160to mo\u017eete o\u010dekivati:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Uvid u to posti\u017ee li  Va\u0161e ogla\u0161avanje adekvatan u\u010dinak u pogledu racionalnih, emocionalnih i bihevioralnih komponenti.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Informaciju o tome nadma\u0161uje li Va\u0161 oglas konkurenciju.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Detaljnu analizu reakcija potro\u0161a\u010da na kampanju, mjerenu u odnosu na klju\u010dne pokazatelje u\u010dinkovitosti ogla\u0161avanja.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide5.jpg&#8221; title_text=&#8221;Slide5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Je li Va\u0161 oglas u\u010dinkovit? Zatra\u017eite analizu.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Neuromarketing&#8221; module_id=&#8221;neuromarketing&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Jeste li ikada \u017eeljeli zaviriti u umove potro\u0161a\u010da i otkriti \u0161to zaista misle i osje\u0107aju o Va\u0161im oglasima?<\/span><br \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uz Neuromarketing mo\u017eete u\u010diniti upravo to. Koristimo naprednu tehnologiju, kao \u0161to su EEG i pra\u0107enje pogleda (eye-tracking), kako bismo razumjeli njihove podsvjesne reakcije.\n\nTo nam omogu\u0107ava da prikupimo autenti\u010dne uvide, bez imalo naga\u0111anja. Mo\u017eemo Vam to\u010dno pokazati kako Va\u0161a ciljna skupina reagira na Va\u0161e oglase u stvarnom vremenu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">U na\u0161oj Neuromarketing analizi, u stvarnom vremenu mjerimo klju\u010dne metrike kao \u0161to su emocionalna valencija, mentalna i vizualna pa\u017enja, te kognitivno optere\u0107enje.\n\nU\u010dinak Va\u0161eg oglasa uspore\u0111ujemo (benchmark) sa bazom podataka od preko 1.000 neuro-analiziranih oglasa iz cijele regije, uklju\u010duju\u0107i oglase Va\u0161ih konkurenata i Va\u0161e vlastite prethodne kampanje.\n\nPored toga \u0161to Vam pru\u017eamo klju\u010dne podsvjesne reakcije sekciju po sekciju, uklju\u010dujemo i svjesne povratne informacije potro\u0161a\u010da kako bismo dobili cjelovitu sliku.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide121.jpg&#8221; title_text=&#8221;Slide12%911%93&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Razgovarajmo o vrijednosti neuromarketinga za Va\u0161e poslovanje<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Predictive Targeting&#8221; module_id=&#8221;predictive-targeting&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Predictive targeting je rje\u0161enje koje provodimo u partnerstvu s kompanijom za online ogla\u0161avanje iPROM.\n\nOno spaja vode\u0107u stru\u010dnost iz podru\u010dja istra\u017eivanja i komunikacija, omogu\u0107avaju\u0107i Vam da precizno ciljate specifi\u010dne tr\u017ei\u0161ne segmente koje definirate zajedno s nama.<\/p>\n<p>Trebate pomo\u0107 da identificirate svoju ciljnu skupinu i doprete do nje online?\n\nPredictive targeting je mo\u0107an alat koji koristi povijesne podatke i podatke u stvarnom vremenu za kreiranje prediktivnih modela Va\u0161e ciljne skupine. Analizom trendova u podacima, poma\u017eemo Vam da predvidite potrebe kupaca, precizno prilagodite svoj pristup i izvu\u010dete maksimum iz svojih marketin\u0161kih napora.<\/p>\n<p>Predictive targeting se fokusira na prilago\u0111ene interakcije, pobolj\u0161an povrat investicije (ROI) i izgradnju trajnih veza s Va\u0161om online ciljnom skupinom. Kada je potrebno, offline kanali se mogu koristiti kao podr\u0161ka kako bi se osigurala potpuna pokrivenost Va\u0161e klju\u010dne ciljne skupine.\n\nSvaki projekt zavr\u0161ava se detaljnom analizom povrata investicije (ROI), koja slu\u017ei kao osnova za informiranje i optimizaciju Va\u0161ih budu\u0107ih kampanja. Na\u0161a filozofija je jednostavna: osiguravamo da Va\u0161a strategija ogla\u0161avanja bude u\u010dinkovitija.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector *{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u0160to mo\u017eete o\u010dekivati:<\/p>\n<ul>\n<li>Zajam\u010denu to\u010dnost od 90% prilikom ciljanja unutar digitalnog okru\u017eenja.<\/li>\n<li>Minimalnu u\u0161tedu od 30% na Va\u0161em medijskom bud\u017eetu, postignutu kroz na\u0161 princip \"digital-first\".<\/li>\n<li>U\u0161tedu do 50% na Va\u0161em ukupnom marketin\u0161kom bud\u017eetu, u slu\u010daju kori\u0161tenja isklju\u010divo digitalnog ogla\u0161avanja.<\/li>\n<li>Opcionalnu biometrijsku analizu Va\u0161ih kreativnih materijala s ciljem optimizacije njihovog utjecaja.<\/li>\n<li>Sveobuhvatnu evaluaciju nakon kampanje, sa primjenjivim preporukama za budu\u0107u upotrebu.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide2.jpg&#8221; title_text=&#8221;Slide2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Targetirajte pametnije. Zatra\u017eite konzultacije.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;(t)CX Feedback&#8221; module_id=&#8221;tcx-monitoring&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Kupci ostvaruju interakciju s Va\u0161om kompanijom na razli\u010ditim dodirnim to\u010dkama, kanalima i fazama kupnje. Svaka interakcija stvara iskustvo.\n\nNe smijete dopustiti da jedno negativno iskustvo na bilo kojoj to\u010dki kontakta preraste u negativnu percepciju cijele Va\u0161e kompanije, samo zato \u0161to niste slu\u0161ali.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Umjesto toga, pretvorite povratne informacije Va\u0161ih kupaca u strate\u0161ku prednost pomo\u0107u na\u0161eg automatizovanog sistema za mjerenje zadovoljstva.\n\nPratite odgovore u stvarnom vremenu, analizirajte klju\u010dne pokazatelje uspje\u0161nosti (KPI) i trendove na dnevnoj bazi, te reagirajte brzo i precizno.\u00a0<\/p>\n<p><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/CX-Feedback.jpg&#8221; title_text=&#8221;CX Feedback&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Dodajte vrijednost Va\u0161em korisni\u010dkom iskustvu. Razgovarajmo.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Satisfaction &#8221; module_id=&#8221;satisfaction&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Razumijevanje i unapre\u0111enje odnosa izme\u0111u Va\u0161e kompanije i Va\u0161ih kupaca je u jezgri na\u0161e usluge Valicon Zadovoljstvo (CSI).\n\nNa\u0161 sveobuhvatni model koristi klju\u010dne metrike za pra\u0107enje odgovora, mjerenje zadovoljstva i procjenu stavova.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Kontinuiranim pra\u0107enjem i analizom ni\u017ee navedenih metrika, poma\u017eemo Vam da identificirate podru\u010dja u kojima o\u010dekivanja mo\u017eda nisu ispunjena, razumijete najutjecajnije faktore zadovoljstva i donosite informirane odluke za pobolj\u0161anje korisni\u010dkog iskustva.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Indeks zadovoljstva kupaca (CSI):<\/strong> Koristi kvantitativno istra\u017eivanje putem anketa za mjerenje cjelokupnog zadovoljstva.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Tehnika kriti\u010dnog incidenta (CIT):<\/strong>\u00a0Kvalitativno analizira vanredne doga\u0111aje koji mogu utjecati na lojalnost.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Net Promoter Score (NPS): <\/strong>Mjeri lojalnost kupaca procjenom vjerojatnosti da \u0107e preporu\u010diti Va\u0161 brend.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ocjena napora kupca (CES):<\/strong> Procjenjuje jednostavnost korisni\u010dkog iskustva mjerenjem napora potrebnog za interakciju s Va\u0161im proizvodom ili uslugom.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">U Valiconu omogu\u0107ujemo kompanijama da premoste jaz izme\u0111u o\u010dekivanja kupaca i stvarnih iskustava, osiguravaju\u0107i uspjeh u ispunjavanju potreba kupaca<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161e istra\u017eivanje zadovoljstva kupaca ne samo da ukazuje na podru\u010dja koja nisu ispunila o\u010dekivanja, ve\u0107 i identificira klju\u010dne faktore koji utje\u010du na zadovoljstvo.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Satisfaction.jpg&#8221; title_text=&#8221;Satisfaction&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Pretvorite zadovoljstvo u lojalnost. Zatra\u017eite konzultacije.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Shopper&#8217;s Mind Retail&#8221; module_id=&#8221;shoppers-mind-retail&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text content_tablet=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E USLUGE<\/span><\/h4>\n<h2><\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>\u017delite saznati za\u0161to kupci biraju jednu trgovinu umjesto druge ili kako promjene cijena utje\u010du na njihove navike? Tra\u017eite na\u010dine kako ih privu\u0107i, zadr\u017eati i pove\u0107ati njihovu lojalnost? Mi imamo odgovore.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>ALL SHOPPER is a typical research initiative where we dig into your brand image, availability, and what customers really think. We provide comprehensive analysis and insights on shopping habits and how prices affect what ends up in the cart. And we don\u2019t just do it once \u2014 we keep tabs on things multiple times a year to give you an ongoing look at what&#8217;s happening.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>ALL SHOPPER je Va\u0161 klju\u010d za razumijevanje konkurentnosti maloprodajnih lanaca, njihovog brenda, dostupnosti i popularnosti iz perspektive kupaca.<\/span>&#8221; content_phone=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E USLUGE<\/span><\/h4>\n<h2><\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>\u017delite saznati za\u0161to kupci biraju jednu trgovinu umjesto druge ili kako promjene cijena utje\u010du na njihove navike? Tra\u017eite na\u010dine kako ih privu\u0107i, zadr\u017eati i pove\u0107ati njihovu lojalnost? Mi imamo odgovore.<\/span><br \/>\n<span style=\"%22font-weight:\" 400;%22>ALL SHOPPER is a typical research initiative where we dig into your brand image, availability, and what customers really think. We provide comprehensive analysis and insights on shopping habits and how prices affect what ends up in the cart. And we don\u2019t just do it once \u2014 we keep tabs on things multiple times a year to give you an ongoing look at what&#8217;s happening.<\/span><br \/>\n<span style=\"%22font-weight:\" 400;%22>ALL SHOPPER je Va\u0161 klju\u010d za razumijevanje konkurentnosti maloprodajnih lanaca, njihovog brenda, dostupnosti i popularnosti iz perspektive kupaca.<\/span>&#8221; content_last_edited=&#8221;on|phone&#8221; module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Shopper&#8217;s Mind Retail Report is the ultimate insight into online shopping.<br \/>\u017delite li znati za\u0161to kupci biraju jednu trgovinu umjesto druge, ili kako se njihovi obrasci kupnje mijenjaju u dinami\u010dnom tr\u017ei\u0161nom okru\u017eenju? Tra\u017eite li na\u010dine da ih privu\u010dete, pridobijete i zadr\u017eite? Mi imamo rje\u0161enje.<\/p>\n<p>Shopper&#8217;s Mind Retail is a research initiative powered by our platform for consumer insight. We dig into consumption patterns, habits and emerging trends. Research focuses on retail brand strength, perception, relevance and availability. We provide comprehensive end-consumer insight into consumer shopping habits and the broader market environment. And this isn&#8217;t a one-time snapshot\u2014we continuously monitor these metrics throughout the year to give you an ongoing perspective on key trends and indicators.<\/p>\n<p>Shopper&#8217;s Mind Retail is your go-to service if you want to understand market trends and gain deep insights into the competitiveness of retail chains, their brand image, availability, and popularity, all from the consumer&#8217;s perspective.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Shoppers-Mind-Retail.jpg&#8221; title_text=&#8221;Shoppers Mind Retail&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Kontaktirajte nas i saznajte kako Vam mo\u017eemo pomo\u0107i.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;All Finance&#8221; module_id=&#8221;all-finance&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>All Finance Banks je sveobuhvatna platforma za stjecanje uvida i identifikaciju trendova unutar bankarskog sektora.<\/p>\n<p>Tra\u017eite li potro\u0161a\u010dku perspektivu i trendove u bankarstvu za gra\u0111anstvo? Na pravom ste mjestu.\n\nAll Finance ide dalje od jednostavnih statistika i brojki kako bi pru\u017eio dubinski uvid u snagu brenda, korisni\u010dko iskustvo, povjerenje, lojalnost i potro\u0161nju financijskih proizvoda i usluga. Poma\u017eemo Vam da se sna\u0111ete na visoko konkurentnom i reguliranom tr\u017ei\u0161tu.<\/p>\n<p>Za ovo rje\u0161enje koristimo posve\u0107enu podgrupu unutar Valiconovog web panela, koja se sastoji od baze sa preko 30.000 potro\u0161a\u010da iz Adria regije koji dijele svoja mi\u0161ljenja i iskustva sa bankarskim sektorom. Provodimo periodi\u010dno pra\u0107enje (obi\u010dno godi\u0161nje u prvom kvartalu - Q1) bankarskih navika, a na\u0161a platforma automatski detektira promjene unutar bankarskih profila panelista, npr. promjene u kori\u0161tenju primarne banke. Kada se detektira promjena, automatski se pokre\u0107u dodatni upitnici o putovanju kupca (customer journey).<\/p>\n<p>Na\u0161 opse\u017eni uzorak omogu\u0107ava nam da idemo dalje od povr\u0161nih informacija. Pru\u017eamo Vam detaljnu analizu smjera tr\u017ei\u0161ta, \u0161to uklju\u010duje uvide u mikro-segmente i jasnu sliku o migracijskim tokovima Va\u0161ih kupaca.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/valicon-all-finance.jpg&#8221; title_text=&#8221;valicon all finance&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\" href=\"https:\/\/www.valicon.net\/hr\/contact\/\">Prestanite reagirati, po\u010dnite predvi\u0111ati uz All Finance.\n\nKontaktirajte nas.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u0160to mo\u017eete o\u010dekivati:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Kontinuirano pra\u0107enje velikog, reprezentativnog uzorka s ciljem identifikacije klju\u010dnih tr\u017ei\u0161nih promjena i dugoro\u010dnih trendova.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Uvid u manje ciljne skupine (korisno za banke s manjim tr\u017ei\u0161nim udjelom).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Razumijevanje mikro-ciljnih skupina, uklju\u010duju\u0107i skupine sa visokim potencijalom i nove skupine kupaca u nastajanju.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Opis ciljnih skupina, kao \u0161to su idealni kandidati da postanu novi klijenti Va\u0161e banke.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provjereni pokazatelji uz redovna a\u017euriranja.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Detaljan uvid u customer journey kupca, uklju\u010duju\u0107i klju\u010dne pokreta\u010de koji navode potro\u0161a\u010de da promijene banku.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All Finance je temeljni alat za uvid u tr\u017ei\u0161ne trendove, kojeg koriste sve ve\u0107e banke u regiji.\n\nOmogu\u0107ava im da prate strukturne promjene na tr\u017ei\u0161tu, evaluiraju vlastite i konkurentske aktivnosti, te da usavr\u0161e svoju marketin\u0161ku strategiju.<\/span>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;All Insurance&#8221; module_id=&#8221;all-insurance&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">All Insurance je svestrano istra\u017eiva\u010dko rje\u0161enje koje pru\u017ea uvid u tr\u017ei\u0161te osiguranja iz perspektive krajnjih potro\u0161a\u010da (osiguranika), i to u svim glavnim kategorijama osiguranja.\n\nRje\u0161enje se zasniva na kontinuiranom pra\u0107enju kori\u0161tenja osiguranja od strane pojedinaca, karakteristika polica osiguranja, cijena i stavova prema brendovima.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Rje\u0161enje uklju\u010duje sve glavne tradicionalne pokazatelje kao \u0161to su snaga brenda, NPS, povjerenje i segmentacija prema lojalnosti kupaca.\n\nIstra\u017eivanje se provodi na na\u0161oj inovativnoj web panel platformi, na kojoj imamo preko 20.000 aktivnih sudionika.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Budu\u0107i da smo posve\u0107eni dugoro\u010dnom pristupu, kontinuirano pratimo puls tr\u017ei\u0161ta osiguranja prate\u0107i promjene (poput migracija i prelazaka izme\u0111u osiguravaju\u0107ih ku\u0107a).\n\nZahvaljuju\u0107i na\u0161em velikom uzorku, a\u017eurnom poznavanju industrije i analizi modela kanala kupnje, uranjamo u mikro-segmente kako bismo pru\u017eili primjenjive uvide o tr\u017ei\u0161tu osiguranja koji direktno utje\u010du na Vas.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/valicon-all-insurence.jpg&#8221; title_text=&#8221;valicon all insurence&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Prepoznajte trendove u migraciji potro\u0161a\u010da i oja\u010dajte svoju tr\u017ei\u0161nu poziciju.\n\nSaznajte kako.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Klju\u010dne prednosti za Vas:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Prikupljanje podataka na velikim uzorcima uz kontinuirano pra\u0107enje istih pojedinaca i uo\u010davanje promjena kroz vrijeme.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dubinski uvid u manje ciljne skupine (korisno za osiguravaju\u0107e ku\u0107e s manjim tr\u017ei\u0161nim udjelom).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Razumijevanje mikro-segmenata, \u0161to Vam omogu\u0107ava da identificirate i ciljate grupe kupaca sa visokim potencijalom ili one koje su trenutno nedovoljno uslu\u017eene.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identifikacija i opis ciljnih skupina, kao \u0161to su idealni kandidati da postanu Va\u0161i novi klijenti.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provjereni pokazatelji uz redovna a\u017euriranja.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Detaljan uvid u customer journey kupca, koji otkriva klju\u010dne pokreta\u010de i dodirne to\u010dke koji vode do kupnje police osiguranja.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Shopper&#8217;s Mind eCommerce&#8221; module_id=&#8221;s-mind&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Jeste li e-commerce brend ili trgova\u010dki lanac koji tra\u017ei na\u010dine kako privu\u0107i, ste\u0107i i zadr\u017eati kupce?<\/span><span style=\"font-weight: 400;\">Ako je odgovor DA, Izvje\u0161taj \"Shopper's Mind - eCommerce\" je idealno rje\u0161enje za Vas. Na\u0161 standardizirani pristup pru\u017ea sustavne povratne informacije direktno sa tr\u017ei\u0161ta, omogu\u0107avaju\u0107i online trgovcima i drugim e-commerce kompanijama da ostanu ispred trendova u e-trgovini i otkriju potencijalna pobolj\u0161anja. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector p{||    font-weight: 400!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ono \u0161to nas izdvaja je direktna uporedivost standardiziranih pokazatelja kroz vrijeme i me\u0111u regijama, \u0161to pru\u017ea dragocjene uvide u pona\u0161anje potro\u0161a\u010da.\n\nIako online trgovci imaju pristup razli\u010ditim prodajnim podacima, Izvje\u0161taji \"Shopper's Mind\" idu korak dalje, nude\u0107i dubinski uvid u umove i iskustva potro\u0161a\u010da kako bi se rasvijetlile njihove kupovne navike i klju\u010dni faktori za dugoro\u010dni uspjeh.<\/p>\n<p>Na\u0161a usluga je specijalizirana za provo\u0111enje detaljnog istra\u017eivanja kako bi se pru\u017eio sveobuhvatan pregled tr\u017ei\u0161ta e-trgovine u Sloveniji, Hrvatskoj, Bosni i Hercegovini i Srbiji.<span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Shoppers-Mind-eCommerce.jpg&#8221; title_text=&#8221;Shoppers Mind eCommerce&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Zatra\u017eite Shopper<span>\u2019s <\/span>Mind eCommerce izvje\u0161taj<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u0160to mo\u017eete o\u010dekivati:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dostupne su dvije vrste izvje\u0161taja: Izvje\u0161taj o pregledu tr\u017ei\u0161ta i Izvje\u0161taj o uvidu u ciljnu skupinu (dostupan na poseban zahtjev).<\/span><\/p>\n<p><strong>Izvje\u0161taj o pregledu tr\u017ei\u0161ta pru\u017ea:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Penetraciju i u\u010destalost online kupnje, ra\u0161\u010dlanjenu po dobnim segmentima.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trendove u na\u010dinima pla\u0107anja i dostave, uklju\u010duju\u0107i analizu po dobnim skupinama.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pregled i trendove kupljenih kategorija, segmentirane prema kupnji u doma\u0107im i stranim trgovinama.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kanale informisanja i kupovine.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dubinsku analizu putovanja kupca (customer journey) po odabranim demografskim segmentima i kategorijama kupnje.<\/span><\/li>\n<\/ul>\n<p><strong>Izvje\u0161taj o uvidu u ciljnu skupinu uklju\u010duje:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Profil kupca<\/strong>: demografija.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Profil kupnje s klju\u010dnim elementima<\/strong>: Kupljena kategorija, Na\u010din pla\u0107anja, Vrsta dostave, Vrijednost kupnje, Vrijeme do dostave.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Indeks odnosa<\/strong>: evaluacija stava potro\u0161a\u010da prema Va\u0161em brendu, uklju\u010duju\u0107i NPS i op\u0107te zadovoljstvo.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Korisni\u010dko iskustvo<\/strong>: zadovoljstvo i va\u017enost pojedinih elemenata.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Putovanje kupca u tri faze<\/strong>: stimulacije, istra\u017eivanje (tra\u017eenje informacija prije kupovine) i kona\u010dni motivi za odluku o kupnji.<\/span><\/li>\n<li><strong>Ure\u0111aji kori\u0161teni za istra\u017eivanje i obavljanje kupovine<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Valicon Insight Platform (VIP)&#8221; module_id=&#8221;consumer-profiles&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">VIP \u2013 Valicon Insight Platform je temeljito istra\u017eivanje navika i pona\u0161anja potro\u0161a\u010da, koje klijentima nudi dodatne perspektive o specifi\u010dnim ciljnim skupinama.\n\nNa osnovu podataka prikupljenih od preko 6.000 \u010dlanova Valicon online panela, pru\u017eamo detaljne profile koji obuhvataju medijske navike, kori\u0161tenje dru\u0161tvenih medija i pametnih telefona, slobodne aktivnosti i osnovne \u017eivotne vrijednosti.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ovi profili Vam pru\u017eaju cjelovitu sliku o Va\u0161im trenutnim i potencijalnim kupcima. <\/span><span style=\"font-weight: 400;\">Kroz sustavno razumijevanje pona\u0161anja potro\u0161a\u010da, Valicon Insight Platform (VIP) slu\u017ei kao dragocjen alat. On pru\u017ea neophodne uvide za razvoj u\u010dinkovitih medijskih planova, oblikovanje marketin\u0161kih strategija, prilago\u0111avanje proizvoda potrebama ciljne grupe i postizanje konkurentske prednosti na dinami\u010dnom tr\u017ei\u0161tu<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Svaki kupac ima svoju pri\u010du. Dopustite da Vam pomognemo da je \u010dujete, razumijete i postanete lider u svijetu potro\u0161a\u010dkih uvida.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/VIP-Valicon-Insight-Platform.jpg&#8221; title_text=&#8221;VIP Valicon Insight Platform&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Otkrijmo Va\u0161e potro\u0161a\u010dke navike.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Profili potro\u0161a\u010da koje Vam mo\u017eemo ponuditi:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Medijski profil<\/strong>: Steknite sveobuhvatno razumijevanje medijskih navika Va\u0161e ciljne skupine, pokrivaju\u0107i video i audio platforme, televizijske preferencije, \u017eanrove sadr\u017eaja i \u010ditanost tiskanih medija, kako biste oblikovali precizne medijske strategije.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Profil dru\u0161tvenih mre\u017ea<\/strong>: Steknite uvid u obrasce kori\u0161tenja dru\u0161tvenih mre\u017ea, vrijeme provedeno na svakoj platformi, popularne mre\u017ee i razinu uklju\u010denosti skupine, kako biste prilagodili svoj pristup na dru\u0161tvenim mre\u017eama.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Profil kori\u0161tenja Pametnih telefona<\/strong>: Analizirajte pona\u0161anje Va\u0161e ciljne skupine pri kori\u0161tenju pametnih telefona kako biste optimizirali kanale komunikacije, te u\u010destalost kori\u0161tenja i preferencije ure\u0111aja, za u\u010dinkovitiju uklju\u010denost ciljne skupine.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Profil potro\u0161a\u010dkog pona\u0161anja i Profil osobnosti<\/strong>: Zaronite duboko u kupovne navike, lojalnost brendu, sklonost ka doma\u0107im proizvodima i klju\u010dne \u017eivotne vrijednosti kako biste pobolj\u0161ali interakciju s kupcima i potakli rast prilago\u0111enim strategijama.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Odaberite uslugu koja Vam je potrebna:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Gotovi izvje\u0161taji<\/strong>: Periodi\u010dki dostupni izvje\u0161taji za specifi\u010dne ciljne skupine, poput profila Generacije Z, koji pru\u017eaju trenutne uvide u dinami\u010dne generacijske preferencije.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Izvje\u0161taji na temelju postoje\u0107ih podataka<\/strong>: Brzo pristupite izvje\u0161tajima prilago\u0111enim Va\u0161im potrebama iz na\u0161ih postoje\u0107ih podataka na Valicon Insight Platformi.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ad hoc identifikacija<\/strong>: Dizajnirajte prilago\u0111eni upitnik za ciljanje specifi\u010dnih ciljnih skupina koje nisu obuhva\u0107ene postoje\u0107im podacima, osiguravaju\u0107i brzu implementaciju istra\u017eivanja i dostavu izvje\u0161taja.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Dodatak Va\u0161em istra\u017eivanju<\/strong>: Dopunite Va\u0161e trenutno istra\u017eivanje modulima sa Valicon Insight Platforme, oboga\u0107uju\u0107i rezultate i ubrzavaju\u0107i proces istra\u017eivanja.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Segmentacija tr\u017ei\u0161ta<\/strong>: Koristite podatke sa Valicon Insight Platforme za detaljnu segmentaciju tr\u017ei\u0161ta, bilo samostalno ili u kombinaciji s drugim Valiconovim proizvodima.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Optimizirajte svoje kampanje, poruke i marketin\u0161ke strategije pomo\u0107u profila sa Valicon Insight Platforme, osiguravaju\u0107i uskla\u0111enost s potrebama i preferencijama Va\u0161e skupine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Idite dalje od obi\u010dnog ciljanja. Upoznajte svoje kupce, pove\u017eite se s njima i osigurajte njihovu dugoro\u010dnu lojalnost.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Consumer Segmentation&#8221; module_id=&#8221;consumer-segmentation&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Segmentacija potro\u0161a\u010da je temelj za istinsko razumijevanje Va\u0161ih kupaca i njihovih potreba. To je proces podjele \u0161irokog tr\u017ei\u0161ta na manje, sli\u010dne grupe ili segmente.\n\nOvo nam omogu\u0107ava da bolje razumijemo svaku skupinu, identificiramo njihove specifi\u010dne potrebe, navike i motivacije, te da posljedi\u010dno prilagodimo na\u0161e proizvode, usluge i marketin\u0161ke aktivnosti njima.<br \/>U Valiconu vjerujemo da je uspje\u0161na segmentacija strate\u0161ki proces koji po\u010dinje i zavr\u0161ava unutar Va\u0161e kompanije, te mora biti u potpunosti prilago\u0111en Va\u0161oj organizacijskoj strukturi.\n\nKako bismo osigurali da je segmentacija zaista korisna i da donosi poslovnu vrijednost na svim razinama Va\u0161e organizacije, prvo zajedno s Vama jasno definiramo ciljeve, opseg i varijable za promatranje, te analiziramo postoje\u0107e podatke.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Koristimo \u0161irok spektar provjerenih segmentacijskih pristupa, koje prilago\u0111avamo na\u0161im klijentima i njihovim specifi\u010dnim izazovima:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Segmentacija zasnovana na vrijednosti:<\/strong>Na osnovi monetarne vrijednosti kupca.<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Bihevioralna segmentacija<\/strong>: Na osnovi navika kupca.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Segmentacija zasnovana na sklonosti:<\/strong> Na osnovi vjerojatnosti potencijala za cross-sell (unakrsnu prodaju) i up-sell (dodatnu prodaju).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Segmentacija zasnovana na lojalnosti:\u00a0<\/strong> Na osnovi stupnja lojalnosti brendu.\u00a0<\/span><\/li>\n<li><strong>Socio-demografska segmentacija i segmentacija prema \u017eivotnoj fazi:\u00a0 <\/strong>Na osnovi \u017eivotne faze potro\u0161a\u010da.<\/li>\n<li><strong>Segmentacija zasnovana na potrebama\/stavovima:<\/strong> Segmenti se identificiraju na osnovi potreba i stavova kupaca.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2025\/07\/Consumer-Segmentation.jpg&#8221; title_text=&#8221;Consumer Segmentation&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">\u017delite li bolje razumjeti svoje kupce? Kontaktirajte nas.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;||0px|||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Iako svaka od gore navedenih vrsta segmentacije slu\u017ei svojoj svrsi, u Valiconu na\u0161u segmentaciju gradimo na hibridnom modelu \u2013 pristupu koji kombinira i integrira ove definirane metode.\n\nMi razumijemo da segmentacija nije sama sebi cilj, ve\u0107 strate\u0161ki alat za postizanje Va\u0161ih konkretnih poslovnih ciljeva. Poma\u017eemo Vam da podatke pretvorite u primjenjive uvide i strategije koje daju rezultate.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Corporate Reputation&#8221; module_id=&#8221;reputation&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Zamislite da imate vlastiti alat za pra\u0107enje reputacije, koji Vam poma\u017ee da razumijete kako se kupci zaista osje\u0107aju u vezi s Va\u0161im brendom i pru\u017ea Vam uvide potrebne da oja\u010date imid\u017e Va\u0161e kompanije i istaknete se u svojoj industriji.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Korporativna reputacija Vam omogu\u0107ava upravo to.\n\nDetaljno analiziramo kakav u\u010dinak imaju vode\u0107e kompanije na svakom tr\u017ei\u0161tu u pogledu njihove emocionalne i racionalne reputacije. Emocije su u sr\u017ei na\u010dina na koji ljudi vide kompaniju, dok racionalna strana pokriva sve faktore koje kompanije mogu kontrolisati, kao \u0161to su njihove poslovne prakse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Precizno prilago\u0111avamo ovaj pristup za svako tr\u017ei\u0161te, osiguravaju\u0107i da postavljamo prava pitanja otvorenog tipa kako bismo dobili cjelovitu sliku.\n\nNa\u0161e sindicirano istra\u017eivanje pokriva sve glavne aktere na odre\u0111enom tr\u017ei\u0161tu, omogu\u0107avaju\u0107i Vam da usporedite (benchmark) njihov u\u010dinak.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">Tako\u0111er uklju\u010dujemo i neke od vode\u0107ih stranih kompanija kako bismo Vam pru\u017eili sveobuhvatan uvid u Va\u0161u poziciju.\n\nOvo istra\u017eivanje se provodi u kontinuitetu ve\u0107 nekoliko godina, \u0161to Vam omogu\u0107ava da pratite vlastiti u\u010dinak i da ga usporedite s u\u010dinkom Va\u0161ih konkurenata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0160to mo\u017eete o\u010dekivati:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Emocionalni i racionalni uvidi<\/strong>: Razumijevanje kako se ljudi osje\u0107aju u vezi s Va\u0161im brendom i \u0161to misle o Va\u0161im postupcima.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Konkurentski benchmark<\/strong>: Uvid u ono \u0161to Vas izdvaja u industriji i klju\u010dna podru\u010dja za pobolj\u0161anje.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Kontinuirano pra\u0107enje:<\/strong> Vi\u0161egodi\u0161nje istra\u017eivanje koje Vam omogu\u0107ava da pratite svoj u\u010dinak i uspore\u0111ujete ga s u\u010dinkom konkurenata tijekom vremena.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide8.jpg&#8221; title_text=&#8221;Slide8&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Izgradite ja\u010du reputaciju. Kontaktirajte nas.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;360\u00b0 Feedback Model&#8221; module_id=&#8221;feedback-model&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 360\u00b0 Feedback model je klju\u010dno rje\u0161enje za uspje\u0161an razvoj i planiranje zaposlenika.<\/span><br \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daje Vam godi\u0161nji pregled kompetencija Va\u0161ih zaposlenika, otkrivaju\u0107i osobne snage i podru\u010dja za razvoj kroz 7 klju\u010dnih dimenzija.\n\nTo pru\u017ea kristalno jasne uvide u podru\u010dja koja zahtijevaju pobolj\u0161anje i daje managerima \u010dvrstu osnovu za godi\u0161nje razgovore (evaluacije). Ovi neprocjenjivi podaci omogu\u0107avaju Va\u0161oj kompaniji da organizira dodatne treninge i coaching, \u010dime se osigurava da je svaki \u010dlan tima opremljen za uspjeh i napredak. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isti okvir se primjenjuje za svakog zaposlenika, \u0161to omogu\u0107ava me\u0111usobne evaluacije kolega\/ica (peer-to-peer) i sveobuhvatne povratne informacije sa svih razina \u2013 od kolega, preko managera, do podre\u0111enih.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uz na\u0161 360\u00b0 Feedback model, otklju\u010dat \u0107ete holisti\u010dki pristup razvoju zaposlenika koji poti\u010de uspjeh kako iz perspektive zaposlenika, tako i iz perspektive kompanije, te poti\u010de me\u0111usobno razumijevanje i rast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0160to mo\u017eete o\u010dekivati:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Detaljan uvid u kompetencije pojedina\u010dnih zaposlenika i podru\u010dja za pobolj\u0161anje, \u0161to pru\u017ea jasnu osnovu za planiranje ciljanih treninga i coachinga.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0Vi\u0161edimenzionalni pogled na cjelokupni u\u010dinak kompanije, prikupljen iz razli\u010ditih perspektiva.\u00a0\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Primjenjivu analizu koja identificira specifi\u010dne organizacijske promjene neophodne za postizanje uspjeha.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jasnu identifikaciju klju\u010dnih kompetencija, kako za pojedina\u010dne \u010dlanove tima, tako i za cijele timove.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.valicon.net\/wp-content\/uploads\/2024\/06\/Slide3.jpg&#8221; title_text=&#8221;Slide3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.valicon.net\/hr\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Razvijte potencijal Va\u0161eg tima. Zapo\u010dnite.\u00a0<br \/><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_id=&#8221;footer-links&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;70%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;44px||0px||false|false&#8221; global_module=&#8221;1924&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Code&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<pee class=\"our-services-link\">\u00a9 Valicon 2026<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Outfit|300|||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;5px||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"our-services-link\"><a href=\"\/hr\/terms\/\">Uvjeti i odredbe<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; 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