Želite otkriti puni potencijal svoje kategorije proizvoda ili usluga?

ConceptICON dives deep into understanding market trends, the category itself, and those hidden needs waiting to be discovered. It helps you pinpoint untapped opportunities, shape the concept of a new product or service, and even fine-tune existing ideas in direct collaboration with your consumers.

Vaše istraživanje s ConceptICON počinje odabirom jednog od modula koji odgovara Vašim potrebama:

OSNOVNI MODUL – The ideal choice when you already have trend, category, and consumer data, and new product or service concepts ready for evaluation.

PROŠIRENI MODUL – Perfect when you’ve got a basic idea but need to enrich it with consumer insights, or develop it into a full concept.

NAPREDNI MODUL – For those starting from scratch – with no existing data on trends or the category, consumer needs, or even a basic product idea. 

Šta možete očekivati:

• Secondary data analysis: A comprehensive category review (Advanced Module).
• Workshop with consumers: Understanding the category (Extended and Advanced Modules).
• Internal workshop: Concept design (Extended  and Advanced Modules).
• Workshop with consumers: Concept evaluation & refinement (All three Modules).

Stop guessing how consumers perceive your product. Start knowing.
Product Testing gives your business the critical insights needed to optimize the features of your product, guarantee its quality, and significantly increase your chances of market success. We help you understand exactly how your target audience experiences and perceives your product – whether it’s brand new or an established one. By observing real usage and collecting consumer feedback, you can:

• Evaluate key sensory characteristics (smell, taste, appearance).
• Identify product strengths and weaknesses.
• Measure overall satisfaction and predict purchase intent.
• Detect critical elements that could cause dissatisfaction.
• Receive clear, data-driven recommendations for optimization.

Our approach is designed for clarity and impact, going beyond standard feedback. Our comprehensive analysis includes powerful tools like Penalty Analysis to pinpoint high-impact improvements and low-risk cost reductions. Additionally, we measure Purchase Intent right from the concept stage, ensuring every decision you make is a smart investment in your product’s future.

Have you ever wondered why some customers switch brands for a 10% discount, while others remain loyal even after a significant price increase? The answer lies in price sensitivity.

Our Price Sensitivity Analysis, which often follows product and concept testing, empowers you to find the optimal price point that maximizes revenue and profitability without driving customers away.

By analyzing real consumer feedback, we determine your product’s position across four crucial thresholds:

• Too Expensive: The price point at which consumers refuse to buy, considering it too costly.
• Too Cheap: The price point at which consumers begin to doubt the product’s quality.
• Expensive (but acceptable): The upper end of the acceptable price range, which customers perceive as high but are still willing to pay.
• Good Bargain/ Good Value:  The price point that consumers perceive as representing good value for their money.

These insights enable you to build a pricing strategy based on genuine consumer perceptions, not just assumptions.

Discover exactly what your customers are truly willing to pay for the value you offer. Stop wondering if you’re charging too little and leaving money on the table, or charging too much and killing demand.

By determining your ideal price position against the competition, you gain a crucial strategic advantage. This is essential in uncertain times, especially when competitors aggressively cut their prices or when you are launching a new product into a new market.

For over a decade, Brand Track has been one of Valicon’s most established and widely used methodologies. We have perfected this brand insight tool to the point where it often serves as both the starting point and the final evaluation in a client’s project cycle. Initially, it assesses a brand’s current status and outlines potential strategic directions; later, it evaluates the effectiveness of the activities undertaken.

Brand Track is a window into the heartbeat of your brand, seen through the lens of consumers. It’s a straightforward dive into what makes a brand resonate with end-users. Using a practical, multi-level model – from top-of-mind awareness and spontaneous recall to usage, satisfaction, and loyalty – Brand Track breaks down brand strength, helping you pinpoint your competitive advantage.

Our 4-dimensional brand reviews are mapped to  a customized prism inspired by Kapfer’s 9-dimensional model for brand image. We believe that understanding a brand isn’t about complexity; it’s about clarity and real-world impact.

This versatile approach is applied across multiple industries, with specific adaptations for sectors such as FMCG, Telecommunications, Retail, Finance, and the general service industry.

Šta možete očekivati:

• A clear breakdown of your brand’s strength, organized into brand pyramids, including conversion rates between each level to pinpoint areas for strategic action.
• A clear definition of your brand’s lifecycle stage, measured by brand momentum, helping you understand its current trajectory (growth, stagnation, or decline).
• An assessment of how your marketing activities—and those of your competitors—impact overall brand perception.
• Insights into the key strategies and activities of competitive brands within your industry.
• Clear identification of market threats and opportunities for your brand.
• Data-driven insights that highlight the importance of consistency in your marketing activities.

Da li Vaši oglasi stvarno pogađaju ciljnu grupu? Da li se povezuju sa Vašim potrošačima onako kako ste zamislili? Tu je Ad.Diagnosticon.

With Ad.Diagnosticon, we break down the complexities of advertising to give you clear, actionable insights that help you understand what’s working and what’s not. We dissect your ad’s rational, emotional, and behavioral components alongside key metrics like brand visibility and alignment.

Naš pristup temelji se na psihologiji emocija, perceptivnoj psihologiji i neuromarketingu, pružajući Vam sveobuhvatan uvid u utjecaj Vaših oglasa.

Ad.Diagnosticon enables benchmarking for key success indicators based on a database of over 220 tested ads in Slovenia and the wider region. Benchmark criteria are determined in collaboration with you at one or more levels, such as by geographical location, against the top-performing ad in the category, etc.

Šta možete očekivati:

• Insights into whether your advertising achieves adequate performance in terms of rational, emotional, and behavioral components.
• Information on whether it outperforms the competition.
• A detailed analysis of consumer reactions to the campaign, measured against key indicators of advertising effectiveness.

Have you ever wanted a sneak peak into people’s minds to see how they really feel about your ads?

With Neuromarketing you can do exactly that. We use advanced technology, such as EEG and eye-tracking, to understand their subconscious reactions. This allows us to gather genuine insights without all the guesswork. We can show you exactly how your audience is reacting to your ads in real-time.

In our Neuromarketing analysis, we measure key metrics such as emotional valence, mental attention, visual attention, and cognitive load in real time. We benchmark your ad’s performance against a database of over 1,000 neuro-analyzed ads from across the region, including those from your competitors and your own previous campaigns. In addition to providing you with crucial subconscious reactions sequence-by-sequence, we also incorporate consumers’ conscious feedback for a complete picture.

Predictive Targeting is a solution executed in partnership with the online advertising company iPROM. It merges industry-leading expertise from both research and communications, enabling you to precisely target the specific market segments you define with us.

Need help identifying your target audience and reaching them online? Predictive Targeting is a powerful tool that uses historical and real-time data to create predictive models of your target audience. By analyzing data trends, we help you predict customer needs, fine-tune your outreach, and get the most out of your marketing efforts.

Predictive Targeting is about tailored interactions, improved ROI, and building lasting connections with your online audience. When necessary, offline channels can be utilized as supporting media to ensure complete coverage of your core target group. Every project concludes with a detailed ROI analysis to inform and optimize your future campaigns. Our philosophy is simple: we make your advertising strategy work smarter, not harder.

Šta možete očekivati:

• Guaranteed 90% accuracy in targeting within the digital environment.
• A minimum of 30% savings on your media budget, achieved through our “digital-first” principle.
• Up to 50% savings on your total marketing budget when digital advertising is used exclusively.
• Optional biometric analysis of your creative materials to optimize their impact.
• A comprehensive post-campaign evaluation with actionable recommendations for future use.

Customers interact with your company across various touchpoints, channels, and purchasing stages. Each interaction creates an experience. You cannot afford to let a single negative experience at any point grow into a negative perception of your entire company simply because you didn’t listen.

Instead, turn your customer feedback into a strategic advantage with our automated satisfaction measurement system. Monitor responses in real-time, analyze key performance indicators and trends on a daily basis, and respond quickly and precisely. 

The importance of continuous improvement and rapid response is well understood by one of our clients, who decided to implement our (t)CX Feedback solution.

Understanding and enhancing the relationship between your company and your customers is at the core of Valicon Satisfaction (CSI). Our comprehensive model utilizes key metrics to track responses, measure satisfaction, and assess attitudes.

By continuously monitoring and analyzing the metrics below, we help you identify areas where expectations may not be met, understand the most influential factors in satisfaction, and make informed decisions to improve the customer experience.

• Customer Satisfaction Index (CSI): Delves into quantitative research through surveys to measure overall satisfaction. 
• Critical Incident Technique  (CIT): Qualitatively analyzes non-routine events that may impact loyalty.
• Net Promoter Score (NPS): Measures customer loyalty by assessing their likelihood to recommend your brand.
• Customer Effort Score (CES): Evaluates the ease of a customer’s experience by measuring the effort required to interact with your product or service. 

U Valiconu omogućujemo kompanijama da premoste jaz između očekivanja kupaca i stvarnih iskustava, osiguravajući uspjeh u ispunjavanju potreba kupaca

Naše istraživanje zadovoljstva kupaca ne samo da ukazuje na područja koja nisu ispunila očekivanja, već i identificira ključne faktore koji utječu na zadovoljstvo.

Shopper’s Mind Retail Report is the ultimate insight into online shopping.
Want to know why customers choose one store over another or how their shopping patterns transform in a dynamic market environment? Looking for ways to attract, acquire and retain them? We’ve got you covered.

Shopper’s Mind Retail is a research initiative powered by our platform for consumer insight. We dig into consumption patterns, habits and emerging trends. Research focuses on retail brand strength, perception, relevance and availability. We provide comprehensive end-consumer insight into consumer shopping habits and the broader market environment. And this isn’t a one-time snapshot—we continuously monitor these metrics throughout the year to give you an ongoing perspective on key trends and indicators.

Shopper’s Mind Retail is your go-to service if you want to understand market trends and gain deep insights into the competitiveness of retail chains, their brand image, availability, and popularity, all from the consumer’s perspective.

All Finance Banks is a comprehensive platform for gaining insight and identifying trends within the banking sector.

Looking for the consumer perspective and trends in retail banking? Look no further. All Finance goes beyond simple stats and figures to deliver deep insights into brand strength, customer experience, trust, loyalty, and the consumption of financial products and services. We help you navigate a highly competitive and regulated market.

For this solution, we use a dedicated subgroup within Valicon’s web panel, consisting of a pool of over 30,000 consumers from the Adria region who share their opinions and experiences with the banking sector. We conduct periodic monitoring (typically annually in Q1) of banking habits, and our platform automatically detects changes within the panelists’ banking profiles, e.g. changes in primary bank usage. When a change is detected, additional questionnaires on the customer journey are automatically triggered.

With our extensive sample size, we’re not just scratching the surface – we’re diving deep to provide you with a granular understanding of market direction. This includes insights into micro-segments and a clear analysis of customer migration patterns.

Šta možete očekivati:

• Continuous tracking of a large, representative sample to identify key market shifts and long-term trends.
• Insights into smaller target groups (useful for banks with smaller market shares).
• Understanding micro-target groups, including high-potential and emerging customer groups.
• Description of target groups such as prime candidates to become your bank’s new customers.
• Provjereni pokazatelji uz redovna ažuriranja.
• Detailed insight into the customer journey including the key drivers that lead consumers to switch banks.

All Finance is the foundational tool for insight into market trends, used by all major banks in the region. It enables them to monitor structural market changes, evaluate their own and their competitors’ activities, and refine their marketing strategy. 

All Insurance is a versatile research solution that provides insights into the insurance market in Slovenia, Croatia, and Bosnia and Herzegovina from the perspective of end consumers (insured individuals) across all major insurance categories. It’s based on continuous monitoring of individuals’ insurance usage, insurance policy features, pricing, and attitudes towards brands.

It includes all major traditional indicators such as brand strength, NPS, trust, and customer loyalty  segmentation. The research is conducted on our innovative web-based panel platform, where we have over 20,000 engaged participants.

As we’re committed to the long haul, we continuously track the pulse of the insurance market by monitoring changes (such as migrations and shifts among insurers). With our substantial sample size, up-to-date industry knowledge and analysis of the purchasing channel model, we’re diving into micro-segments to deliver actionable insights on the insurance landscape that directly impact you.

Key Benefits for You:

• Prikupljanje podataka na velikim uzorcima uz kontinuirano praćenje istih pojedinaca i uočavanje promjena kroz vrijeme.
• Deep insights into smaller target groups (useful for insurers with smaller market shares).
• Understanding micro-segments, allowing you to identify and target high-potential or underserved customer groups.
• Identification and description of target groups such as prime candidates to become your new customers.
• Provjereni pokazatelji uz redovna ažuriranja.
• Detailed insight into the customer journey revealing the key drivers and touchpoints that lead to a policy purchase.

Jeste li e-commerce brend ili trgovački lanac koji traži načine kako privući, steći i zadržati kupce?If the answer is YES, Shoppers’s Mind eCommerce Report is the ideal solution for you. Our standardized approach delivers systematic feedback straight from the market, empowering online retailers and other e-commerce businesses to stay ahead of e-commerce trends and uncover potential improvements.

What sets us apart is the direct comparability of standardized indicators across time and regions, providing valuable insights into consumer behavior. While online retailers have access to various sales data, Shopper’s Mind Reports go beyond, offering a deep dive into the minds and experiences of consumers to shed light on their buying habits and the key factors for long-term success.

Our service specializes in conducting meticulous research to provide a comprehensive market overview of e-commerce in Slovenia, Croatia, Bosnia and Herzegovina, and Serbia.

Šta možete očekivati:

There are two types of the report available: the Market Overview Report and the Target Group Insight Report (upon specific request).

The Market Overview Report provides:

• Online shopping penetration and frequency, broken down by age segments
• Payment and delivery method trends including breakdowns by age
• Purchased categories overview and trends segmented by domestic vs. foreign store purchases
• Kanale informisanja i kupovine.
• An in-depth customer journey analysis by selected demographic segments and purchase categories.

The Target Group Insight Report includes:

• Customer profile: demographics
• Purchase profile with key elements: Purchased Category, Payment Method, Delivery Type, Purchase Value, Time to Delivery
• Relationship Index: an evaluation of consumer attitude towards your brand, including NPS and general satisfaction
• Customer Experience: satisfaction and importance of elements
• Customer Journey in three stages: stimulations, research (information searching before purchase), and final motivators of purchase decision
• Uređaji korišteni za istraživanje i obavljanje kupovine

VIP – Valicon Insight Platform is a thorough examination of consumer habits and behaviors, offering clients insightful perspectives into specific target groups. Drawing from data collected from over 6,000 members of the Valicon online panel, we provide detailed profiles encompassing media habits, social media and smartphone usage, leisure activities, and core life values.

Ovi profili u biti pričaju priču o Vašim trenutnim i potencijalnim kupcima. By understanding consumer behavior systematically, Valicon Insight Platform serves as a valuable tool. It provides the necessary insights for developing effective media plans, shaping marketing strategies, adapting products to target group needs, and achieving a competitive advantage in a dynamic market.

The Consumer Profiles we can offer you:

• Medijski profil: Gain a comprehensive understanding of your audience’s media habits, covering video and audio platforms, television preferences, content genres and print readership to shape precise media strategies.
• Profil društvenih mreža: Gain insights into social media usage patterns, time spent on each platform, popular networks, and the level of audience engagement, to help tailor your social media approach.
• Profil korištenja Pametnih telefona: Analyze your audience’s smartphone behavior to optimize communication channels, and usage frequency and device preferences, for more effective audience engagement.
• Profil potrošačkog ponašanja i Profil ličnosti: Delve into shopping habits, brand loyalty, preferences for local products, and key life values to enhance customer interactions and drive growth with tailored strategies.

Odaberite uslugu koja Vam je potrebna:

• Gotovi izvještaji: Periodički dostupni izvještaji za specifične ciljne skupine, poput profila Generacije Z, koji pružaju trenutne uvide u dinamične generacijske preferencije.
• Izvještaji na temelju postojećih podataka: Quickly access reports tailored to your needs from our existing Valicon Insight Platform data.
• Ad hoc identifikacija: Dizajnirajte prilagođeni upitnik za ciljanje specifičnih ciljnih skupina koje nisu obuhvaćene postojećim podacima, osiguravajući brzu implementaciju istraživanja i dostavu izvještaja.
• Dodatak Vašem istraživanju: Supplement your ongoing research with Valicon Insight Platform modules, enriching your results and expediting the research process.
• Segmentacija tržišta: Utilize Valicon Insight Platform data for detailed market segmentation, either independently or in combination with other Valicon products.

Optimize your campaigns, messages, and marketing strategies with Valicon Insight Platform Profiles, ensuring alignment with the needs and preferences of your audience.

Ne samo da ciljate – razumite, angažirajte i učinkovito zadržite svoje kupce.

Consumer segmentation is the foundation for truly understanding your customers and their needs. It is the process of dividing a broad market into smaller, similar groups or segments. This allows us to better understand each group, identify their specific needs, habits, and motivations, and consequently tailor our products, services, and marketing activities to them.
At Valicon, we believe that successful segmentation is a strategic process that begins and ends within your company and must be fully adapted to your organizational structure. To ensure that segmentation is genuinely useful and delivers business value across all levels of your organization, we first work with you to clearly define the segmentation objectives, the scope of segmentation and variables for observation, and to analyze existing data.

We use a wide range of proven segmentation approaches, which we adapt to our clients and their specific challenges:

• Value-based: Based on the customer’s monetary value.
  
• Behavioral: Based on the customer’s habits
• Propensity-based: Based on the probability of cross-sell and up-sell potential.
• Loyalty-based:  Based on the degree of brand loyalty. 
• Socio-demographic and life-stage:  Based on the consumer’s life stage.
• Needs/attitude-based: Segments identified based on customer needs.

While each of the above segmentation types serves its purpose, at Valicon, we build our segmentation on a hybrid model—an approach that combines and integrates these defined methods. We understand that segmentation is not an end in itself, but a strategic tool for achieving your concrete business goals. We help you turn data into actionable insights and strategies that work.

A leading telecommunications provider in Slovenia approached us with this very goal in mind: 

Imagine having your own reputation tracker that helps you understand how customers truly feel about your brand and gives you the insights needed to boost your company’s image and stand out in your industry?

Corporate Reputation does exactly that. We take a close look at how the major companies in each market are performing in terms of their emotional and rational reputation. Emotions are at the heart of how people see a company, while the rational side covers all the factors companies can control, such as their business practices.

We fine-tune this approach for each market, ensuring we ask the right, open-ended questions to get the complete picture. Our syndicated research covers all the major players in a specific market, allowing you to benchmark their performance. 
We also include some of the top foreign companies to give you a comprehensive view of where you stand. This research has been conducted continuously for several years, allowing you to track your own performance and compare it to that of your competitors.

Šta možete očekivati:

• Emotional and Rational Insights: Understand how people feel about your brand and what they think about your actions.
• Competitive Benchmarking: See what makes you stand out in the industry and key areas for improvement.
• Continuous Monitoring: A multi-year research that allows you to track your performance and compare it to that of your competitors over time.

Our 360° Feedback Model is the essential solution for efficient employee development and planning.

It gives you an annual overview of your employees’ competencies, uncovering personal strengths and  areas for growth across 7 key dimensions. This provides crystal-clear insights into areas needing improvement, providing managers with a solid foundation for annual reviews. This invaluable data enables your company to organize additional training and coaching, ensuring every team member is equipped to thrive.

The same framework is utilized for every employee, allowing for peer-to-peer evaluations and comprehensive feedback from all levels – from peers to managers to subordinates.

With our 360° Feedback Model, you will unlock a holistic approach to employee development that drives success from both the employee and company perspectives and fosters mutual understanding and growth.

Šta možete očekivati:

• Detailed insights into individual employee competencies and areas for improvement, providing a clear basis for planning targeted training and coaching.
•  A multi-dimensional view of the company’s overall performance, gathered from different perspectives.  
• Actionable analysis that identifies the specific organizational changes needed to drive success.
• Clear identification of core competencies for both individual team members and entire teams.