{"id":3287,"date":"2025-11-28T10:36:59","date_gmt":"2025-11-28T10:36:59","guid":{"rendered":"https:\/\/www.valicon.net\/?p=3287"},"modified":"2025-11-28T15:14:54","modified_gmt":"2025-11-28T15:14:54","slug":"valicon-market-research-top-brands-fmcg-adria-return","status":"publish","type":"post","link":"https:\/\/www.valicon.net\/bs\/valicon-market-research-top-brands-fmcg-adria-return\/","title":{"rendered":""},"content":{"rendered":"

TOP BRANDS Market Research Returns After Ten Years, Opens to All FMCG Brands in the Adria Region<\/strong><\/h1>\n

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Ljubljana, 26.11.2025 \u2013 VALICON, one of the leading market research and consulting companies in the Adria region, today announced the highly anticipated return of its benchmark TOP BRANDS study.After a ten-year hiatus, this essential market research is back with a completely redesigned methodology to reflect the new realities of the FMCG market. For the first time, the study is opening its doors to all FMCG brands, offering a unique opportunity for companies of all sizes to be included in the most comprehensive measure of brand strength in the region.<\/i><\/b><\/p>\n

In a market transformed by the rise of discounters, private labels, and new consumer behaviors, the revived <\/span>TOP BRANDS<\/b> study provides a much-needed new perspective. The research will now measure brand strength holistically, evaluating the entire brand, including all its extensions, across all seven markets of the Adria region: <\/span>Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Northern Macedonia, Montenegro, and Kosovo<\/b>.<\/span><\/p>\n

“The <\/span><\/i>FMCG <\/i><\/b>landscape has changed dramatically, and a brand\u2019s strength can no longer be measured in the boundaries of the category,” said Zenel Batagelj, partner at VALICON. “We\u2019ve rebuilt the <\/span><\/i>TOP BRANDS <\/i><\/b>study from the ground up to provide the most accurate and relevant picture of brand power today. We are especially excited to open up this pivotal <\/span><\/i>market research<\/i><\/b> to all brands. This is a chance for every brand to see where it stands and to gain the insights needed to grow.”<\/span><\/i><\/p>\n

A Call for Brands to Secure Their Place<\/b><\/h3>\n

A preliminary list of over 500 <\/span>FMCG brands<\/b> has been automatically included based on past performance and <\/span>market data<\/b>. However, <\/span>VALICON<\/b> is making an urgent call to all brand managers and marketing directors to check if their brands are on the list. The final deadline for inclusion in this year\u2019s measurement is <\/span>December 4th, 2025.<\/b><\/p>\n

Brands not on the initial list can be nominated for inclusion, ensuring that no brand is left behind. This open-door policy is a game-changer, democratizing access to what has long been the region\u2019s most prestigious brand ranking and a critical piece of <\/span>market research<\/b>.<\/span><\/p>\n

Key Features of TOP BRANDS:<\/b><\/h3>\n