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Valicon has started a new internship programme for training of interns without a concluded employment agreement in our Zagreb office.The goal of this programme is professional and practical training of interns through practical work and preparation to independently...
According to the study conducted by Nielsen Consumer Neuroscience and Nielsen Catalina Solutions, a combination of EEG, biometric and facial coding consumer responses was shown to have extremely high, even up to 77% explanatory power of in-market sales providing...
“At first glance it may seem that creative intuition and neuroscience stand on the opposite banks, but in fact they are effective allies. Cooperating with Valicon on the Argeta project has confirmed the potential of neuro testing in optimizing messages,...
Recently, I attended a meeting with a client, who detected a problem with marketing of their services as a member of wider project group. This is reputable financial institution, which started to face a decline in the number of clients, departures and of course...
Milka in Coca-Cola sta med najboljšimi desetimi znamkami v vseh državah v regiji. Slovenski potrošniki očitno najbolj cenimo znamke med brezalkoholnimi pijačami – med prvimi desetimi je tako kar pet znamk pijač: Radenska, Coca-Cola, Cockta, Fructal in Cedevita. Med...
In order to place high on the Valicon TOP25 regional list of brand strength, constant work, innovation and a strong story are required – we have been emphasizing this for a while and it won’t hurt if we say it again. A brand needs to be very consistent with its story...