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Valicon, leading marketing consulting and research company in South East Europe has partnered with Infobip, global communications platform for businesses. Valicon and Infobip will be utilizing Infobip OMNI solution enhancing its market research palette with engaging...
Technological impacts, new and hybrid motives, new consumer generations and consumer segments have contributed to the fact that the destination is no longer understood as a border defined area but as a whole region that can include several municipalities. So an...
Originally published in Marketing Magazin (no. 431) It seems consumer neuroscience is finally getting the role it deserves. After the first wave of enthusiasm and the subsequent silence, we can now see a glimpse of hope and it seems we are finally stepping beyond...
Coca-Cola is the new leader on the “VALICON TOP25 REGIONAL BRANDS” ranking in the Adriatic region. Regional brands are closing the gap towards the global brands in “VALICON TOP25 REGIONAL BRANDS” ranking. »TOP25 REGIONAL BRANDS« »TOP10 COUNTRY BRANDS«...
Jedna od najvažnijih tema u Sarajevu tokom decembra, ali i svake zime, je zagađenost zraka, odnosno velika koncentracija polutanata opasnih po zdravlje građana. Kao i kod svih situacija od velikog interesa javnosti, posebno u doba društvenih mreža, pojavljuje se jako...
Valicon has started a new internship programme for training of interns without a concluded employment agreement in our Zagreb office.The goal of this programme is professional and practical training of interns through practical work and preparation to independently...
According to the study conducted by Nielsen Consumer Neuroscience and Nielsen Catalina Solutions, a combination of EEG, biometric and facial coding consumer responses was shown to have extremely high, even up to 77% explanatory power of in-market sales providing...
“At first glance it may seem that creative intuition and neuroscience stand on the opposite banks, but in fact they are effective allies. Cooperating with Valicon on the Argeta project has confirmed the potential of neuro testing in optimizing messages,...
Recently, I attended a meeting with a client, who detected a problem with marketing of their services as a member of wider project group. This is reputable financial institution, which started to face a decline in the number of clients, departures and of course...
Milka in Coca-Cola sta med najboljšimi desetimi znamkami v vseh državah v regiji. Slovenski potrošniki očitno najbolj cenimo znamke med brezalkoholnimi pijačami – med prvimi desetimi je tako kar pet znamk pijač: Radenska, Coca-Cola, Cockta, Fructal in Cedevita. Med...