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Istraživanje agencije Valicon provedeno u regiji (Hrvatska, Bosna i Hercegovina, Slovenija i Srbija), pokazuje da su građani Hrvatske i Slovenije najpozitivniji vezano uz tijek situacije s koronavirusom u njihovoj državi. Udio Hrvata koji smatra da situacija ide na...
Author: Zenel Batagelj One thing will remain – customer is the king, especially during and after the coronavirus outbreak. The magic formula of getting out of crisis as a winner hides a great understanding of the consumer in these difficult moments. It is important...
Poruke solidarnosti pokazuju rezultate, u najvećoj meri građani zabrinuti za svoje porodice Građani Srbije smatraju da su mere Vlade i kriznog štaba primerne situaciji Najmanja promena u količini potrošnje izmerena u Srbiji u poređenju sa zemljama regiona Beograd,...
There are some novelties in this measurement, we have checked the response to the measures taken by the Government of the Republic of Slovenia to mitigate the social and economic consequences of the epidemic, and these have been adopted by the overwhelming majority as...
Upoznatost punoljetne javnosti Hrvatske sa širenjem koronavirusa je gotovo apsolutna (97%), a zabrinutost relativno visoka (76%). Glavni uzroci zabrinutosti su neodgovorno ponašanje drugih ljudi oko danih smjernica zaštite zdravlja i briga za zdravlje obitelji, dok...
Valicon has upgraded its consulting approach with the LEGO® SERIOUS PLAY® method. With one of the biggest LSP facilitator teams in Europe we are able to implement international projects in the largest companies. In the past 2 years, Valicon has been intensively...
Number of online purchases made with credit cards (or other methods of card related online payments) is increasing. In 2017, 43% of online purchases were made with credit cards. For the first time since the start of the Shopper’s Mind research, the percentage of...
Valicon, leading marketing consulting and research company in South East Europe has partnered with Infobip, global communications platform for businesses. Valicon and Infobip will be utilizing Infobip OMNI solution enhancing its market research palette with engaging...
Technological impacts, new and hybrid motives, new consumer generations and consumer segments have contributed to the fact that the destination is no longer understood as a border defined area but as a whole region that can include several municipalities. So an...
Originally published in Marketing Magazin (no. 431) It seems consumer neuroscience is finally getting the role it deserves. After the first wave of enthusiasm and the subsequent silence, we can now see a glimpse of hope and it seems we are finally stepping beyond...