Sales & Channels

Our solutions for sales options and channels help shape a more effective sales offer.

 

Valicon has developed a research module which allows us to understand the behavior of consumers at the moment they make an in-store purchase decision.

As professional literature has shown, it matters whether we ask people about their purchasing preferences and decisions among the shelves of a store – at the point of sale – or somewhere else. In a store consumers think and function differently. Thus it is of vital importance that we understand them precisely where it matters most – when they are in a store and deciding which product to choose.

Research can help retailers optimize the position of products on a shelf, taking into account the wishes of consumers (Valicon Shelf Testing). It also shows which elements in a configuration of products merits the most attention, thus revealing the hierarchy of relevance among elements that consumers use to make their purchase decision (Valicon Protocol Analysis).

We help our clients design the optimum palette of products for sale. Our end goal is to allow consumers to locate products faster, thus increasing sales. This helps retailers as well as producers and distributers.

Want to find out more?

Christophe Pirotte
christophe.pirotte@valicon.net
t: +386 (0)1 420 49 16