Product Development and Testing
The growth and profits of companies suffer without proactive product and services development and new offers on the market.
Successful research in the field of product development starts with ideas and also an understanding of what our existing and potential customers want.
However, we can’t simply ask consumers what they want, as they will not know how to respond, and even less will they be able to give us solutions. On the other hand, development departments often have insufficient insight into consumers, their desires and trends.
The research cycle serves as direct support for the development and test cycle within the company; it lets our clients identify the most fruitful areas of opportunity and helps them prioritize the most important elements in the development of new products or services. At Valicon we work closely with our clients both throughout the entire development cycle as well as in the individual phases.
We help our clients recognize the existing functional and emotional characteristics of the category, as well as how these are represented and distributed among the key players in the market. We are aware that product and service concepts have to be dealt with as a totality – product, packaging, communication and pricing strategy, and occasionally even a new brand strategy, are all integral parts of the research.
Our services cover help in the development of:
- products and services,
- brand concepts,
- communication concepts,
- idea building and creative laboratories with our client.
… as well as with checking and optimization:
- testing new concepts, products and services,
- and testing communication materials.
Besides actively working with our clients in all phases of development, we also include target consumers in the process – to help us with the development of concepts, attractive offers and successful communication strategies.
Thanks to us, decision makers have access to rapid feedback on new product concepts, services or brands, thus guaranteeing a basis for easier and better decision making.
Want to find out more?
Christophe Pirotte
christophe.pirotte@valicon.net
t. +386 (0)1 420 49 16