Media Research

Syndicated media research

 
Valicon takes part in two syndicated media researches:

NRB – National Readership Survey

The NRB is a so-called currency survey of the readership of printed media, carried out since 2002 in association with the Slovenian Advertising Chamber. Besides measuring the readership of periodicals, the research also covers the usage of other media and various data on consumers and households – socio-demographic, ownership of goods, use and exposure to media (including non-traditional and below-the-line media), consumer attitudes and lifestyles.

You can find out everything about the NRB, including the reach of printed media, at www.nrb.info.

Gemius Audience – measures of website usage

Gemius Audiences is a syndicated research measuring the popularity of websites and the user characteristics accross various sites. The research takes place in partnership with the Polish company GEMIUS SA in Slovenia, Croatia and Bosnia and Herzegovina. From the end of 2007 it will also be available in Serbia. Read more about Gemius Audience research.

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