Market Potential

Although often dealt with separately, testing concepts and market testing are very similar in many respects.

These two approaches let us know the market potential of a product or service idea.

At Valicon we specialize in measuring the market potential for the areas of innovations and business to business markets. We offer innovative solutions, combining various methods of research questionnaires and market simulations.

We also test concepts with qualitative methods, where we use a developmental approach instead of classical “testing” - step by step, utilizing the research process, we develop a product or service idea until we can say that it has the highest probability of market acceptance.

More than just concept suitability assesment

This way our clients get more than just a look into the suitability of a concept, they also get guides for communicating advantages, designing packaging, advertising, sales approaches, distribution methods as well as the quantity and form of necessary product information.

Testing concepts in the aforementioned manner and analyzing market potential are very powerful tools, when used correctly. They help us avoid incorrect positioning, poor strategies and selling to the wrong people. This kind of research can lead clients through the entire development process – from first concepts to successful product launch.

Want to find out more?

Matjaž Robinšak
matjaz.robinsak@valicon.net
t: 01 420 49 10