Valuable business advice, warm relationships, tangible results, product design improved by your recommendations – that gives meaning.Mirna Horvat, Senior Project Manager
News
Autumn marked by appearances at expert conferences
As a tradition, the 38th Marketinški fokus will be dedicated to discussion of brands and branding. It will feature Valicon’s CEO and partner, Uroš Cvetko, who will speak on the topic "Will the future brand management be more rational than emotional?". The issue has become especially relevant in the time of the financial crisis, since the crisis facilitated the development of two underlying trends : (i) increased share of customers that make rational purchasing decision (i.e. ones that are maximizing quality / price ratio); and (ii) quality of generic / private label providers of goods and services has increased to a degree where these products and services are (from a customer perspective) no longer differentiated from the traditional brand offering.
...morePGM project news
In 2009 PGM project became present in all countries of former Yugoslavia! In addition to Slovenia, Croatia, Serbia, Bosnia & Herzegovina and FYR Macedonia we also collected data in Montenegro and Kosovo. The project also made its first steps outside the borders of former Yugoslavia, into Austria, Germany, Switzerland, Romania and Bulgaria. The geographic expansion is not the only change in this year's PGM. The methodology has changed as well.
...moreThe first use of Internet polling during the election in Slovenia gave the most accurate election result forecast.
Valicon was the first company in Slovenia to use the Internet for polling before and during the election. This is how we succeeded in preparing our election result forecast two days before the election (19 September 2008, 2pm); we were the first to predict the very close result for both leading parties. We published the results of our exit polls at 7pm on the election day, and they were significantly more accurate than the results obtained by classic fieldwork.
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Valicon is a rapidly growing marketing consulting and research company, with a focus on South Eastern Europe. We have more than 10 years experience in market research, offering ad hoc research, consulting services, syndicated research and data collection.
We translate regional strategies to local markets and believe in long-term partnerships with our clients. Our advanced methodologies set us apart and our services add value to the business and brands of our clients.
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