B2B Research

We regularly carry out B2B research in different industries in understand the challenges of reaching B2B markets.

Research in the B2B sector is different from B2C research in at least four important ways:

• The decision-maker in inter-organization markets is far more complex than when marketing to consumers, 
• The products and services are also more complex, 
• B2B marketers target a far smaller audience, which consumes far more products or services than individual consumers, 
• Interpersonal relations and interactions are critical to success.

We regularly carry out B2B research in the branches of IT, tourism, automobiles, retail and FMCG (specifically distribution). We provide qualitative and quantative B2B research, including:

• Market studies – trends and market potential, 
• Customer satisfaction, 
• Brand image and recognition, 
• New market opportunities, 
• Development of new products or services,
• Customer understanding.

We build on classical quantitative research with unconventional approaches, which reach from automated reporting to data mining and business intelligence. Qualitative approaches are especially useful for reaching decision-makers, for example (IT) managers and similar profiles.

We can help you if your company wants to move into new inter-organisational markets in the area of South-eastern Europe, build up its market position, develop a new brand, find out how satisfied your customers or employees, target individual markets more effectively, develop new B2B products or test the effectiveness of an advertising campaign.

Want to find out more?

Matjaž Robinšak
matjaz.robinsak@valicon.net
t: +386 (0)1 420 49 10