26.11.2007

Valicon Present on 9th International Forum in Madrid

On 29th and 30th November a 9th International forum on The Science,Techniques and Art Applied to Marketing Academy and Profession will hold place in Madrid. This is a meeting point for professors and researchers related to marketing activities. On the Forum Zenel Batagelj, partner at Valicon and dr. Tomaž Kolar from University of Ljubljana will be presenting paper Marketing strategy as creative sense-making: Using metaphors as a strategic tool. This paper investigates the use of methapores as a marketing strategy development tool.