Coca-Cola, Milka and Argeta are the Strongest FMCG Brands in the Area of Former Yugoslavia

Recent PGM research positioned the three above-referenced brands at the top of the market that covers the territory of former Yugoslavia and represents a total of 22 million consumers. Two Slovenian brands, Argeta paté and Paloma tissues, are top among the domestic brands as they rank third and fourth respectively. The two Croatian brands of Vegeta and Cedevita follow in seventh and eighth places, while the first Serbian brand, Smoki, is ranked tenth. Fifteen out of the 25 ranking places are taken by brands from former Yugoslavia, while most of the remaining ten brands are marketed by strong global multi-national companies with long-standing traditions in their respective industries.

List of top 25 brands is available here.