Telecommunications and IT

Companies in the information and communication technology fields need an agency that speaks their language and is present in markets they want to expand into.

Valicon covers all Balkan markets except Greece with its network. This allows us fast and effective response to issues in the IT sector, such as:

• measuring market potential,
• segmenting consumers (both B2B and C2B)
• as well measuring effectiveness of marketing communication.

We have established long-term relations and a continous dialogue with IT managers and decision-makers in the region.

Valicon telecoms specialists work with some of the biggest regional players in the industry. They entrust us with projects ranging from branding and trend forecasting, to ongoing market and customer satisfaction monitoring.

Recently we have also begun to work successfully in analytic CRM, where we help our partners:

• Gain clients based on analyses of existing customers, their segments and their value,
• Improve cross-selling,
•  And retain clients with an understanding of churn factors.