The majority of company value resides outside it: in the minds of consumers, in what they think of us. What may be objectively true mostly doesn't matter.
Zenel Batagelj, Partner

Media and Agencies

The Valicon Media and Agencies division assists media in developing, realizing and verifying their marketing strategies; and advertising agencies in preparing and verifying the effectiveness of their marketing communications for their clients.

Our media services include:

Market and competition analysis,
Opportunity and market potential analysis,
Monitoring of penetration at or after entry into the market,
Reach measurement and analysis,
Testing of new or redesigned products,
Existing media satisfaction research,
And consulting in strategic planning, product design and redesign, preparation of communication strategies and marketing of advertising space.

Our agency services include:

Communication strategy design research,
Target group analysis (socio-demographics, lifestyle, media use),
Testing of concepts and finished ads,
Measures of advertising campaign efficiency.

Valicon Media and Agencies department is distinguished by excellent understanding of media markets, rich experiences of our employees in both media and advertising fields, numerous references in media and communication research as well as active participation and contribution on the international scene (WRRS, ESOMAR, EMRO).