Company Profile

Valicon is a marketing consulting and research company focusing on South-Eastern Europe.

We are specialized for small markets and offer our clients custom solutions. Advanced methodologies and our deep insights into our clients’ industries helps distinguish our service. Our successes come from our good relations with clients, regional partners, employees and local communities.

The Story of Valicon

In April of 2007 we tore down our barriers and created a new value. A decade of experience in marketing research and five years of intensive cooperation between CATI, Ljubljana and PRIZMA Istraživanja, Zagreb were upgraded with the formal merger of both companies under the new name Valicon.

The name Valicon derives from the words ‘Value’ and ‘Icon’.

  • Our services add value to the business and brands of our clients. Many of them have become marketing icons in the region. 
  • The core of our company are  very enthusiastic and talented individuals who market both the former CATI and Prizma companies, as well as the entire industry of marketing research in both Slovenia and Croatia.

Activities and Services

Our core business is consulting on the basis of marketing research. Our foundations are in the research industry. However, our knowledge and skills reach into various disciplines, such as brand management, management consulting, innovations, media, trend forecasting, web strategies and data mining. These marketing and business skills allow us to tap a rich seam of insights to help offer valuable marketing advice to our clients.


Our services


Why we succeed?

  • The basis of our success are our good relations with clients, regional partners, employees and local communities.
  • We know our clients and quickly recognize both their needs and their wishes. This helps us build close and successful relationships.
  • We translate regional strategies to local markets. 
  • We constantly introduce new knowledge, technologies and innovative research ideas to enhance solutions for our clients.
  • Our wide range of analytical tools result from our innovative spark.
  • We have more than ten years of experience in marketing research, which gives us the necessary knowledge and wisdom.
  • Our employees are experts in their fields and enjoy their work.


All this ensures that we can guarantee our clients added value.