MORE ON GemiusAUDIENCE
Who is GemiusAUDIENCE data aimed at?
1. advertisers and their creative departments, media market analysis and media agencies for:
selecting online media most suitable for advertising of a certain product or service,
targeting relevant target groups,
increasing the reach of an advertising campaign among target groups
analyzing audience overlap on chosen websites in order to optimize the cost of advertising investments,
Choosing the media appropriate for chosen marketing activities.
2. website administrators and media for:
analyzing sociodemographic internet user profiles of chosen online media,
analyzing target groups among which the chosen websites reach the highest popularity,
comparison and evaluation of internet media,
Analyzing audience overlap of chosen websites.
Entire offer can be adjusted to individual needs and expectations of our clients. We organize seminars for optimal usage of tools and results of our research when preparing marketing strategies.
Why choose GemiusAudience?
1. The most reliable data on internet visits within region gathered with advanced methodology.
2. Traffic measurements and visit analysis available in real time.
3. Sociodemographic user profiles refreshed monthly.
4. User friendly tool for media planning and evaluation.
5. Optimizing online advertising by analyzing target groups and their internet habits with numerous indicators for media planning (connectivity index, audience overlap, reach…)
6. High quality and flexibility of the research.
7. Transparence of the research model.
At the moment the research is being carried out in 14 markets:
Slovenia, Croatia, Bosnia and Herzegovina, Denmark, Poland, Czech Republic, Slovakia, Hungary, Estonia, Lithuania, Latvia, Russia, Ukraine, Romania
In the future the project will expand to Serbia and Macedonia.
Characteristics
14 markets,
data acknowledged as a basis for internet research,
reliable data on online media reach enables comparison and evaluation of the media market,
in-depth analysis of visits in real time,
Sociodemographic profiles of internet users combined with visit statistics.
Advantages
guaranteed representative data on internet user behavior,
guaranteed representative data on internet user demographics,
precise reach evaluation – advanced methodology solves the problem of erased cookies.,
there is no inconsistency between traffic tracking data and media planning data,
analysis of sociodemographic profiles of internet users,
tracking and analyzing website visits in real time (refreshed every 15 minutes),
a tool for media planning and evaluation replaces regular periodic report,
a chance to analyze visits and user profiles for the entire provider’s group of websites,
comparability with international data,
regional value for advertisers and their media agencies, owners and website creators,
IAB certificate,
ESOMAR code.
