GemiusAudienceENHANCED

Sociodemographic structure of corporate website users


The package is aimed at

  • Web site administrators 
  • Advertisers
  • Companies

    Examples:
    • Package can benefit advertisers, their creative departments and web content providers. 
    • Results gathered with this package are a credible platform for advertising’s financial effectiveness, for example:  
      • Data on sociodemographic of web service users,
      • On competitiveness of the company, 
      • On total number of visits on websites of one internet provider.  
    • Represents a source of knowledge for web analysis and enables web trend tracking.


    Usage

    Examples:

  • Adjusting web content in order to suit the interests of your visitors (interests can be analyzed through profiles).  
  • Determining the list of the most relevant media for advertising your web site or product, choosing optimal advertising space.
  • Determining means of promoting your website.  
  • Platform for planning, carrying out and controlling online media promotions.
  • Real data on website reach and user profiles.
  • Tracking visits and users’ profiles of competitors’ websites.
  •  Evaluation of chosen website group popularity, e.g. by themes.


    Methodology

    In order to gain data on sociodemographic structure of website users, there is no need to gather information with pop up questionnaires. All the necessary data has already been collected with gemiusAUDIENCE research and is used for profiling existing and potential users of corporate web sites.


    Metrics and indicators

    Reach, frequency and structure
  • Reach among internet users
  • users structure (by target groups)
  • page view structure (by target groups) 
  • visit structure (by target groups)
  • connectivity index 
  • average visit frequency  
  • website visit frequency
  • number of page views per visit

    Time
    • time spent for all visits within one website
    • average time spent per user (real user) 
    • average duration of web site view and visit

    Percentage

    • percentage of users (real users)

    Usage

  • number of users (real users)  
  • number of visits
  • number of page views


    What the client gets
  • Instructions for installing scripts and expert help in the phase of script implementing 
  • Instructions for using gemiusTraffic web interface 
  • Instructions for using gemiusExplorer tool (gemiusAudienceEnhanced) 
  • Full support from the service provider during the entire phase of implementing the research into company’s work processes
  • Free introductory seminar with and overview and demonstration of Gemius Traffic usage