GemiusAUDIENCE

Sociodemographic structure of internet users and individual websites


The package is aimed at 

  • Online media website administrators
  •  Advertising Agencies
  • Advertisers

Examples:

  • Represents a source of knowledge for internet analysis and enables web trend tracking.
  • Package benefits advertisers, their creative departments and website providers. 
  • Results gathered with the package are a credible platform of adverts’ financial effectiveness, e.g.
    • Data on sociodemographic of internet service users, 
    • On company’s competitiveness,
    • On total number of visits on websites of a single provider etc. 

 
Usage

Examples:

  • Adjusting website content in order to suit the interests of your visitors (interests can be analyzed through profiles).  
  • Determining the list of the most relevant media for advertising your website or product, choosing optimal advertising space.  
  • Determining means of planning your website promotion. 
  • Platform for planning, carrying out and controlling online media promotions.
  • Real data on website reach and user profiles. 
  • Evaluation of popularity of chosen website groups e.g. based on theme.
  • Tracking website visits and user profiles of competitor websites.


Methodology

GemiusAUDIENCE sets standards for research on website visits in Central and Eastern Europe.

Research that has been developed and improved by Gemius S.A. over the last six years is methodologically interdisciplinary.


Connects:

  • web research (pop up questionnaires) and panel of internet users,
  • tracking internet visits through systems of traffic tracking, 
  • and structure research (classical telephone questionnaire). 

With a creative solution of integrated approach we avoid problems that arise when using each research method separately.

 
 


Details

Basic source of data on website visits and duration of internet use and visit frequency is determined by the gemiusTraffic interface.

This data is connected with demographics provided by the users themselves. The structure of panel considers market’s demographic structure of internet users gained with a classic telephone research.

Results of a panel research (user-centric) are supplemented with data from traffic tracking system (site-centric) and enable gathering wholesome information on internet traffic and sociodemographic of analyzed internet service users.


Metrics and indicators

Reach, frequency and structure

  • reach among all internet users 
  • reach among active internet users
  • visitors’ structure (by target groups)
  • structure of website views (by target groups) 
  • structure of visits (by target groups) 
  • connectivity index 
  • average frequency of visits 
  • frequency of website views
  • number of website views per visit

Time

  • time spent for all the visits within the website
  • average time spent per visitor (real user)
  • average time spent per view and web site visit

    Percentage

  • percentage of visitors (real users) 
  • percentage of visits 
  • percentage of website views  
  • percentage of time spent for searching
  • percentage of audience overlapping
  • percentage of foreign visitors 
  • percentage of website views by foreign visitors

    Usage
  • number of visitors (real users) 
  • number of visits
  • number of webpage views 


    What the client gets
    • Instructions for installing scripts and expert support in the script implementation phase
    • Instructions for using gemiusTraffic web interface 
    • Instructions for using the tool for media planning – gemiusExplorer (gemiusAudience and gemiusAudienceEnhanced) 
    • Full support of service provider during the entire phase of implementing the research in company’s work process
    • Free introductory seminar with overview and demonstration of using gemiusExplorer and gemiusTraffic