Gemius and Interactive Media Research

GemiusAUDIENCE – Online audience measurement in the region

GemiusAUDIENCE is syndicated marketing project for online audience measurements. A standardized methodological approach is used across countries of Eastern and Central Europe and parts of SE Europe. Earlier this year, first steps at conquering Western online markets were made by implementing the GemiusAUDIENCE study in Denmark.

GemiusAUDIENCE is a research study by a Polish company Gemius SA, the biggest online research agency in Central and Eastern Europe.

For ex-Yugoslavia markets, the project is conducted in partnership between Gemius SA and Valicon, one of the leading marketing consulting in the region of South Eastern Europe. Countries included are:

• Slovenia, 
• Croatia, 
• BiH, 
• Serbia 
• and Macedonia.

GemiusAUDIENCE has set a standard in online audience measurement across countries where it has been implemented. By introducing a joint online media currency to these markets, GemiusAUDIENCE provides publishers and media agencies with practical, easy-to-use tools for online media planning.

Implementation of GemiusAUDIENCE study in individual markets and positive experiences of project stakeholders had an important influence on the growth of online ad shares in total ad spending.

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