People don’t buy products. We buy brands and their stories.

Brand Track brings the metrics of your brand strength & position within category.

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Do you have a story? Does it matter to your customers? Do they understand it? Does it drive your sales? You need to know the effects of your branding and whether it goes in the right direction.

1. determine current brand status and positioning;
2. check KPIs in brand strength and brand image;
3. detect opportunities and threats of brand positioning.

Brand Track measures brand strength and brand image with well-established and verified metrics. It measures the position of brands within a target category.

Brand Track was developed with our own know-how and has evolved into a multidisciplinary solution over the past ten years. With sector specifics and category adjustments it fits perfectly to all service sectors (telco, banks, insurance, tourism), retail and FMCG.

Designed as B2C solution although adjusted for mass B2B markets as well: used especially in telco, banking and energy sectors.

With Brand Track you will be able to:

  • measure effects of your marketing activities on the brand position;
  • understand your brand relevance as your customers understand it;
    detect new/potential competitors entering your category;
  • track competitors and moves in their positioning;
  • set robust marketing KPIs;
  • take proper measures/actions.

Brand Track enables you to prepare brand strategies, agency briefs in much easier and analytical manner.

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Solution Footprint

PillarMarketing Research > All Solutions
SectionExperience management > All Sections
IndustriesTelco, Finance, Retail, FMCG, Tourism & Hospitality
Marketb2c, b2b