With Ad. Diagnosticon you will find out:
- if your advertisements perform adequately in regard to the rational, emotional and behavioral components;
- does it over-performs its competition;
- how did consumers react to the campaign;
- was their experience based on key advertising effectiveness indicators.
Ad.Diagnosticon is standardized quantitative marketing research tool with qualitative insights into key advertising effectiveness criteria namely rational, emotional and behavioral components as well as visibility, category and brand fit and execution with a possibility of an upgrade with brand image effect, all of which help you understand the performance of your video ads.
Diagnostic is founded on Psychology of Emotions, Psychology of Human Perception and recent Neuromarketing findings that help you understand your strengths and weaknesses as well as your competitors.
Ad.Diagnosticon enables benchmarks on key performance indicators based on over 220 measured ads in Slovenia and wider Adriatic region. Comparison criteria (benchmarks) are determined in collaboration with you on one or several levels such as geographic location, category, best competitive measured ad, best overall measured ad, etc.