Our Competences

Our core business is fact based marketing consulting. Our foundations are in the research industry. However, our knowledge and skills reach into various disciplines and we divide it in 4 pillars.

Data & Market Facts

The data quality is basis for effective business decision. Valicon has long history in data collection with various methodologies.

Optimal methodology, selection and usage for your challenges. Numbers that count needs to be collected by strict standards. Data quality, quantitative or qualitative, is fundamental starting point of what we do.

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Marketing Analytics & Automation

We invest significant energy in how to quickly and effectively exploit data that is either available already internal or is collected from several sources.

We are using predictive analytics, behaviour modelling and customer profiling to drive customer loyalty, improve customer experience, optimise direct marketing, generate leads and increase sales.

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Marketing Research

We help our clients in 4 areas with innovative and relevant marketing research solutions: strategy design on the basis of consumer insight & segmentations, brand building and brand management, innovations & potential, and marketing efficiency. If you wish to meet and beat the challenges of a dynamic environment and stiff competition, you need a partner who already knows your industry inside and out.

1) We offer advice with market strategy development,

  • Opportunity identification
  • Consumer insight in new markets
  • Brand development in branding strategies
  • Concept development and testing

2) and help with the execution of strategies.

  • Trend detection
  • Communication development and testing
  • Satisfaction research
  • Mystery shopping

INDUSTRIES
Valicon provides research and consulting for a wide array of sectors. With a regional network of branch offices and international partners we are also successful at overcoming geographical barriers.

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Strategy & Growth Consulting

Valicon is a  partner who understands the specific marketing and business challenges faced by your industry .

Our core business is consulting based on marketing research and analytics. Founded on deep insight, our knowledge and skills reach into various disciplines and industries, such as brand management, management consulting, innovations and product development, media, trend forecasting, web strategies and data mining. These marketing and business skills allow us to tap a rich seam of insights to help offer valuable marketing advice to our clients.

> All Analytics Solutions